Music and Youth
MTV Networks India appoints Srinivas Gopal as director digital
MUMBAI: MTV Networks India is stepping up its digital agenda. The first step has come in the form of Srinivas Gopal’s appointment as director digital (online, interactive and mobile).
In an interview with Indiantelevision.com last year, former MTV Networks Asia Pacific president Frank Brown had emphasised that the next phase of the company’s development will be to launch digital new media business.
“We have identified two new revenue streams, each to have a business head. Digital new media and consumer products are going to evolve as businesses with potential for fast growth. The boom in digital new media has happened in Japan and Korea. And it is happening in China. Along with consumer products, this will be a brand extension for MTV and Nick in India as well,” he had said.
Gopal’s key responsibility will be to position MTV, Nick and Vh1 as leaders in the emerging digital market space in India.
He moves to MTV from Times Internet Ltd, where he was the western region head (indiatimes mobile division), responsible for managing the mobile operator alliance and driving wireless marketing initiatives for brands.
MTV Networks India vice president marketing and digital Vikram Raizada said, “As the premier youth destination, MTV has been a pioneer in interactive initiatives and given Srinivas’ credentials in this field, I am sure there are many more exciting concepts waiting to take shape. Srinivas will play a key role in integrating the three aspects of digital – mobile, interactivity and online and provide a clear strategic and creative direction for the brands in this domain.”
Gopal brings with him over 11 years of experience, starting his career with Paper Products Ltd providing packaging solutions, thereafter moving to Sify, BPL Mobile and finally to Times Internet Ltd, where he spent the last two years.
Speaking of his appointment, Gopal said, “I am looking forward to the excitement and challenges of driving the digital initiatives at MTV, a brand that is known for its unique humour and creative edge.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
