MTV
MTV, LML Freedom tie up for MTV Youth Icon of the year
MUMBAI: Music channel MTV, in association with LML Freedom, has tied up with indiatimes.com to provide surfers with a chance to choose MTV Youth Icon of the year.
The MTV Youth Icon of the Year will represent what India today is growing into and will voice the sentiments aired by the youth of today.
A medianet release informs that there are seven icons from which the voter has to choose. Each has a story to narrate and inspire the route to success. It is the voter’s right to choose the one person who has positively impacted them in the last calendar.
The seven nominees are Atal Behari Vajpayee, APJ Abdul Kalam, Anil Ambani, Maneka Gandhi, Sachin Tendulkar, Smriti Malhotra and Shah Rukh Khan.
Young surfers can visit http://www.mtvyouthicon.indiatimes.com/ to vote and make a statement on their goals, ambitions and aspirations. To vote, the youth has to simply register with Indiatimes. On the site, one can find information on each of the nominees and what makes them eligible.
The youth can also vote by SMSing PLAY ICON to 8888 or can post their votes in boxes arranged at popular youth hangouts across the country.
MUMBAI: Giving ‘coolness’ a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic – makers of state-of-the-art technology products – together launched an uber cool range of gadgets for the youth – MTV Fashiontronix by Soundlogic.
Speaking about this new range, Viacom 18 business head – consumer products Saugato Bhowmik said in a release: “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favourite Music on the Go… It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”
The range is available exclusively on www.cromaretail.com and across 40 plus Croma stores for the first 60 days. Apart from this, it is available at 300 plus traditional retail outlets across the country.
 |
Soundlogic director Sagar Gwallani added: “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It’s not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for today’s youth, we are confident of the range doing very well.”
MTV Fashiontronix by Soundlogic brings together the channel’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in trendy colours that exude the youth channels’ attributes making it just as stylish as the youth today! The range comprises earphones; headphones and Bluetooth enabled speakers priced between Rs 899 and Rs 3,999.
Infiniti Retail CEO and MD Ajit Joshi said: “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”
