GECs
MTV Intl receives exclusive access to rock group Coldplay
MUMBAI: MTV Intl has announced that it has exclusive access to rock group Coldplay in support of the band’s highly anticipated new release X&Y from the record label EMI/Parlophone.
MTV channels worldwide will premiere the first live televised concert in support of X&Y, as well as offer fans a once-in-a-lifetime competition to see Coldplay live in London.
MTV Live Coldplay will premiere as a one hour concert on MTV channels around the world on 5 June, the night before X&Y is released internationally. The show will be taped next month in a secret venue in London and will feature songs off the new album, including the single Speed of Sound, along with classic Coldplay tracks.
In addition, MTV will broadcast a new 30-minute special, All Eyes on Coldplay, where leading artists ask the band questions about the making of X&Y and their forthcoming world tour. Local premiere times will be announced later.
20 of MTV’s international channels are running ae competition starting on-air and online to give fans the chance to win a trip to London to attend an intimate Coldplay gig taped by MTV this month.
MTV Intl VP music marketing and talent/artist relations Jesus Lara said, “Through our network of local channels and Web sites, we are uniquely positioned to offer MTV audiences around the world exclusive access to the world’s biggest artists. We are excited to support Coldplay and X&Y, which will be one of the year’s most acclaimed releases, as well as to partner with EMI and Parlophone to enable MTV viewers from around the world the chance see the band up close and personal before the album hits stores.”
Coldplay singer/guitarist/keyboardist Chris Martin said, “It’s really cool that fans are flying in from all over the world to see us play for MTV in London next month. We’ll try and make it worth their effort”.
Coldplay’s drummer Will Champion said, “We can’t wait to play songs from X&Y to our fans, and the MTV audience will be among the first to hear them. “We wish everyone the best of luck in the competition.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
