Music and Youth
MTV Hustle season four is back with a bang
Mumbai: MTV, a youth entertainment brand, has announced the fourth season of its rap reality show, Royal Enfield Hunter MTV Hustle 4 – Hip Hop Don’t Stop. Co-powered by Wild Stone and Boat Lifestyle, with special partner Myntra FWD and associate sponsors Roulette Packaged Drinking Water and Olio Pizza, this highly anticipated season premieres on 19 October, airing every Saturday and Sunday at 7 pm on MTV and JioCinema.
This season features 20 of the country’s most promising rappers competing for a coveted spot in the top 16. Each contestant has 90 seconds to impress the Squad Bosses and judges. The competition unfolds across four phases: Don’t Stop, Hustle Pro Max, Rap Royalty, and Legacy, culminating in milestone challenges that determine who advances to the next round.
Leading this season are Raftaar and Ikka, iconic figures in Indian hip-hop known for their contributions to the genre. They bring energy and expertise to MTV Hustle four, guiding the next generation of rappers. Squad Bosses Dee MC, Dino James, EPR, and newcomer RAGA will mentor the contestants, helping them refine their craft and elevate their performances.
MTV Hustle season four continues to build on the success of previous seasons, featuring rap battles, original music, and compelling narratives. The show has been a transformative force in the Indian music scene, nurturing a generation of rappers and empowering them to share their stories. From viral hits like ‘Ram Ram,’ ‘Main Nahi Toh Kaun,’ and ‘Jaadugar’ to unforgettable performances, MTV Hustle remains the premier platform for emerging talent.
Viacom18 head – youth, music, and English entertainment cluster, Anshul Ailawadi said, “While young consumers are unabashedly aspirational, they also have an informed opinion within their social context. Being the leading platform to showcase young India’s voice, MTV Hustle provides a great opportunity for brands to engage meaningfully with the youth. This season, we’re proud to partner with marquee brands like Royal Enfield, Wild Stone and Boat Lifestyle, as we jointly embark on building a deeper relationship with young minds.”
Royal Enfield chief brand officer Mohit Dhar Jayal expressed, “The Royal Enfield community is all about self-expression and intense creative energy. Which is why our collaboration with MTV Hustle S4 is not a conventional sponsorship – it’s the perfect way for us to help amplify the voices of emerging artists and showcase the power of their awesome urban lyricism.”
Since its inception, MTV Hustle has turned young rappers into national sensations, producing over 300 music videos and influencing the future of Desi hip-hop. The latest season promises new challenges, fresh talent, and engaging narratives, continuing the spirit of hustle that has made the show a cultural force.
Catch the next chapter of India’s rap revolution with MTV Hustle 4, premiering on 19 October, every Saturday and Sunday at 7 pm on MTV and JioCinema.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
