MTV
MTV gears up for Aids summit and Immies
MUMBAI: It’s likely that MTV will be awfully busy these days. With barely a week left for the third MTV Music Summit for Aids and the polling process on for Immies next two months seem action packed.
The Aids summit to be held jointly with pubcaster Doordarshan on 15 November, 5 pm onwards at MMRDA Grounds, aims to spread the message into 80 million homes across India.
According to a company release, the event has lined up a host of Indi-pop musicians, Bollywood favourites and trend-setting MTV VJs to rally for the people living with HIV/Aids. The big names the channel has roped in include Fardeen Khan, Isha Koppikar, Aftab Shivdasani, Dino Morea, Zayed Khan, Sameera Reddy, singer KK, Sunidhi Chauhan, Sukhbir, Hema Sardesai, Baba Sehgal, Hariharan and Babul Supriyo among others.
Besides the music galore, special stalls will be set up to educate and impart information on HIV/Aids. Amongst the highlight of this year MTV Music Summit is Sahara – a group of HIV/Aids infected 15-24-year-olds, who will perform their brand of music at the show. Dancing Feat will perform a special dance sequence choreographed by Shiamak Davar.
BBC India’s Haath Se Haath Milaa will shoot a behind the scene episode of the MTV Music Summit with Humsafars (a groups of teens at risk of HIV/Aids). The event will be viewed by 80 million homes across India on 30 November at 9:30 pm on Doordarshan and 5 pm on MTV. GO 92.5 FM will be broadcasting live from MMRDA grounds.
As for the MTV Immies, the voting process is already on its way. The music channel presents an opportunity for Mumbaiites to vote for their favorite nominees. Supported by the Indian Music Industry (IMI), the MTV Immies will be held at the Goregaon Sports Club, Mumbai, on 12 December, and will premiere on MTV on December 14.
Viacom’s Indian music arm will also have Daler Mehndi and Adnan Sami look-alikes grooving on the MTV Immies Float in Mumbai. The viewers can flag down a float and vote. The lucky ones can win some funky MTV bags, lightning pens and cool MTV caps.
The MTV Immies roadshow will travel to Pune, Mumbai, Delhi, Bangalore and Kolkata. Below the line activities on the Immies will also take place in Lucknow, Ahmedabad, Chandigarh and Hyderabad. In Mumbai, you can catch the float at the following venues:
9 November
11 am at Eros, Churchgate
11:45 am at Regal Theatre, Colaba
12:30 pm at Sterling Theatre, CST
1:15 pm at Mcdonalds, CST
2 pm at Lunch Break
2:30 pm at Metro Theatre
3:15 pm Fashion Street, Churchgate
4 pm at Crossroads, Mahalaxmi
4: 45 pm at Worli Seaface
5:30 pm at Shivaji Park
6:15 pm at Bandstand, Bandra
7 pm at Carter Road
10th November
11 am at Fame Adlabs, Andheri
11.45 am at Bhavan’s College, Andheri
12:30 pm at Shoppers’ Stop, Andheri (W)
1:15 pm at Mithibai College, Juhu
2 pm at Lunch Break
2:30 pm at G7 Multiplex
3:15 pm at Hill Road, Bandra
4 pm at National College/MMK, Bandra
4.45 pm at Linking Road, Bandra
5.30 pm at Bandstand, Bandra
6.15 pm at Carter Road, Bandra
7.00 pm at Seven Bungalows, Versova
8.00 pm at Lokhandwala (Barista/Café Coffee Day/ Pizza Hut)
The nominees for the Immies include AR Rehman, Udit Narayan, Shahrukh Khan, Alka Yagnik, Aishwarya Rai, Javed Akhtar, Adnan Sami, Sonu Nigam, Hema Sardesai, and Falguni Pathak among others.
Presented by AirTel, the MTV Immies is brought in association with LG Electronics, Kinetic Zing and Maruti – for the brand Alto. The Immies will honor artistes in 23 categories across all genres of music – from film to spiritual music; Indi-pop to devotional; ghazal to international. In addition, there will be an Inspiration/Special Recognition Award for outstanding contribution to music over the years.
The nominees of the popular categories are aired on MTV for a ‘Viewers Choice Vote’. Viewers can vote for their favourite nominees via mtvindia.com, SMS on 8888 or through on-ground polling booths at MTV hangouts such as Music World, Planet M, Rhythm House and INOX multiplexes, the release says.
MUMBAI: Giving ‘coolness’ a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic – makers of state-of-the-art technology products – together launched an uber cool range of gadgets for the youth – MTV Fashiontronix by Soundlogic.
Speaking about this new range, Viacom 18 business head – consumer products Saugato Bhowmik said in a release: “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favourite Music on the Go… It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”
The range is available exclusively on www.cromaretail.com and across 40 plus Croma stores for the first 60 days. Apart from this, it is available at 300 plus traditional retail outlets across the country.
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Soundlogic director Sagar Gwallani added: “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It’s not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for today’s youth, we are confident of the range doing very well.”
MTV Fashiontronix by Soundlogic brings together the channel’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in trendy colours that exude the youth channels’ attributes making it just as stylish as the youth today! The range comprises earphones; headphones and Bluetooth enabled speakers priced between Rs 899 and Rs 3,999.
Infiniti Retail CEO and MD Ajit Joshi said: “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”
