Music and Youth
MTV ‘Bakra’ 2.0 is called MTV ‘Jhand Ho Gayi Sabki’
MUMBAI: Remember Cyrus Broacha playing pranks on MTV Bakra? The 90s popular show is being revived for the Gen Y on the lines of Ashton Kutcher’s MTV Punk’d, called MTV Jhand Ho Gayi Sabki.
MTV and Balaji Motion Pictures have teamed up to launch a prank-based reality series which will be hosted by young actors and co-conspirators, Siddharth Gupta and Ashish Juneja. The show will see celebrities pull tummy-hurting funny pranks on each other.
MTV India programming head Vikas Gupta says, “Our aim at MTV has always been to entertain the audience by presenting new and exciting content. MTV Jhand Hogi Sabki is just another step towards that. The show will present fun and amusing pranks pulled by Bollywood celebrities on their friends from the film industry. It is always interesting to know how celebrities react to certain situations and this show will capture just that! I am sure the youth will have a fun time watching the show.”
Having shot the series at various locales including movie sets with hand-held cameras, red-light cameras, CCTV cameras and range cameras; the footage, thus obtained, will give the audience first look into the “prankee’s” reaction to the prank. According to Gupta, the series is being used as a prototype to make way for further new content.
Gupta adds, “When we first released the sneak peek of Shraddha Kapoor being pranked on youtube, it crossed 4.2 million views in less than 24 hours. Not only did that take us by utter surprise, but we are now optimistic about the series’ potential and its reach to the wide technologically advanced youth.”
On why did MTV decide to re-launch MTV Bakra now, and without the legendary Cyrus Broacha, Gupta opines, “We wanted to revive Bakra for a long time, but somehow the timing just didn’t seem right. But now, with Ekta’s new film, Kuku Mathur ki Jhand Ho Gayi, it felt like we now have a base to revive an MTV classic. We specifically didn’t want to aim at the big celebrities as host, but the actors that MTV’s target audience i.e., 13-25 years can easily recognise. However, if and when the series does grow as popular as we hope it to be, we most certainly will try and rope in as many big guest stars as we can.”
MTV Jhand Hogi Sabki is a five-part half hour series that will replace the current season of MTV Roadies XI and will telecast every Saturday starting at 7 pm from 24 May.
The show is conceptualised in association with Balaji Motion Pictures’ upcoming movie Kuku Mathur Ki Toh Jhand Ho Gayi and will see celebrities such as Varun Dhawan, Siddharth Malhotra, Anu Malik and Ekta Kapoor spinning their evil plans to prank friends and colleagues.
The show will be supported by 360 degree marketing campaign and will be promoted across all social media platforms of the channel, in association with its title sponsors, Liberty Footwear and Adiction.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
