Applications
MSOs report healthy collection of CAFs as deadline nears
MUMBAI: 10 July and all the heads of India’s cable TV MSOs are going to be at the Telecom Regulatory Authority of India (TRAI) office. Reason: that’s the deadline for them to give the TRAI an update about how far they have progressed with the consumer application forms (CAFs) in DAS areas.
The TRAI had over the past few months been egging on the national MSOs to ensure that they collect every bit of information about their subscribers so that they could move over to transparent subscription management systems and retail billing. But resistance from local cable TV operators and customers who had been lethargic on this front had made the regulator crack the whip. In early June this year, MSOs had been warned to collect CAFs from their customers by 25 June, but were given an extension till 10 July when they updated the regulator about the slow progress.
The biggest worry area was New Delhi where apparently the level of CAF collection was below 50 per cent.
When Indiantelevision.com contacted some MSOs to get an update about the status of CAF collections today, they said that they had made some more progress.
“70 per cent in Mumbai,” says Hathway Cable CEO Jagdish Kumar. “75 per cent in Delhi. We have reached higher levels on our own network subscribers at about 90 per cent but we expect things to speed up at our joint ventures by end of this week.”
DEN CEO SN Sharma says that the network has managed to get to about 80-85 per cent in terms of CAF collections in Delhi. “Our focus is on Delhi as it was a major worry,” he says. “This will then be followed up by Mumbai and Kolkata. We are clear we will start switching off those who are still not submitting.”
InCable managing director Ravi Mansukhani says that almost all of the MSOs have got CAF collections between 70 and 90 per cent in the two cities.
Kumar says the collections should surge in the last two or three days as the deadline nears.
But a source reveals that while the deadline has been set for 10 July, it is quite likely that TRAI will give a final extension till 15 July before ordering the MSOs to switch off signals to errant customers.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
