News Broadcasting
MSN Video, IFilm plan tie-up for Net video content
MUMBAI: MSN Video which provides streaming video content online, and IFilm a video entertainment destination on the Web, are joining forces to deliver IFilm content to MSN Video’s free streaming entertainment channel at video.msn.com. This is an important initiative in the broadband sphere in the US.
MSN consumers will now have access to some of the most celebrated, irreverent and timely-filmed content on the Web. Through the agreement between MSN and IFilm MSN Video consumers will have access to video clips from IFilm’s collection, including select programming from its infamous Viral Video channel, which contains some of the most desired footage on the Web.
As part of the MSN Video experience, consumers can access IFilm video through a personal playlist or simple search. IFilm states that it is committed to continually updating clips in real time to provide compelling footage. IFilm also will deliver TV, short film and action sports clips, along with the top 10 most-viewed videos across all of IFilm’s broad categories.
MSN Video director Andey Beers said, “MSN Video actively seeks the best content partners in the industry. IFilm is one of the largest entertainment streaming video sites on the Internet, with some of the most cutting-edge footage. This partnership is an example of our commitment to being the top information resource online for people seeking news and entertainment.”
MSN claims to attract more than 380 million unique users worldwide per month. It has localised versions available globally in 40 markets and 20 languages.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
