Music and Youth
MSN and Control Room take music performances to Europe
MUMBAI: MSN, a leader in delivering compelling entertainment to Indian consumers, anounced a multiyear global content distribution agreement with Control Room, the No 1 provider of live digital entertainment and the producers of Live 8.
The partnership will see MSN as the exclusive online worldwide destination for Control Room’s live music programming, via live and on-demand streaming.
Officially launching in the UK on 2 October, the agreement means that nearly 465 million visitors to MSN worldwide, including millions of fans in India will have access to an exclusive performance from John Legend.
The multiple-award-winning singer, songwriter and pianist’s live Royal Albert Hall performance will be available at http://msn.co.in/johnlegend from 16.00 GMT. Additional artists already scheduled to appear on MSN through the relationship with Control Room include Rod Stewart from the Nokia Theater in NYC and John Mayer from Webster Hall in NYC.
The partnership will further allow visitors to MSN video ongoing access to live concerts from the most popular, top-selling musical artists as well as today’s most talked-about breakthrough acts.
“With the video content market surging as it has been in the last year since Live 8, we have proven that there is a robust market for a company like ours to change the way live entertainment is consumed, now and in the future,” said CEO of Control Room Kevin Wall.
“With MSN, we have found a global partner that sees the value and profit in providing our rich and cutting-edge live entertainment content to its consumers worldwide,”added Wall.
General Manager for the MSN Network Greg Nelson said,”With this collaboration, artists now have an extremely valuable, cohesive, global marketing and promotion avenue to reach and connect with fans worldwide, while in turn it creates another key access point for consumers to get high-quality content from the musicians they love.”
With this agreement in place, MSN and Control Room will embark upon a deep, exclusive content collaboration, combining Control Room’s expertise in creating and delivering live music events for cross-media distribution with the feature-rich video programming of MSN and its global reach and branded entertainment appeal to advertisers.
Further, through this agreement, Microsoft Corp. may stream Control Room shows to other platforms, including Xbox Live, MSN Messenger, Microsoft Windows Media Player and Windows XP Media Center Edition.
The Control Room team will leverage its deep and broad experiences, relationships and skills accrued while creating and digitally distributing more than 59 shows in the past year to deliver high-quality live music programming to MSN. Control Room maintains the same seasoned management team, many of whom worked on the now historic Live 8, and also continues content distribution relationships with television, radio, theatrical and retail partners worldwide.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
