GECs
MSM partners with First Media in Indonesia
MUMBAI: Multi Screen Media (MSM) Network has partnered with PT Link Net- First Media for the launch of Sab and Sony Mix on its First Media Platform in Indonesia. The platform already carries Sony, Sony MAX and Sab.
Commenting on this partnership MSM (Singapore) SVP and GM Rajveer Singh said, “Sony Entertainment Network is delighted to partner with Indonesia’s foremost provider of high-speed Internet and cable TV, First Media to bring our diverse content to South Asian audiences. We are confident that this partnership will go a long way in bringing top-notch entertainment to Indonesia.”
First Media is a leading cable TV service provider in Indonesia delivering superior HD quality entertainment with more than 150 local and international channels.
“Adding Sab and Mix to our line-up strengthens our offering to our Hindi subscribers. We are also pleased to secure TV Anywhere rights for SET and Sab to deliver a multi-screen experience on First Media Go. We look forward to working with Sony Entertainment Network to increase the popularity of these channels here in Indonesia,” added PT Link Net-First Media chief marketing officer Iris Wee.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
