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MRUC report: Traditional media strong despite internet proliferation
MUMBAI: Media Research Users Council (MRUC) has released an India Readership Survey (IRS) for the third quarter of 2019, which is a rolling average of the last quarter of 2017 and subsequent three quarters (Q1+Q2+Q3) of 2019.
The IRS 2019 Q3 fieldwork covers between August 2019 and November 2019.
According to the IRS Q3 report, “All media hold on to their loyal consumers in spite growth in internet consumption. Total reach across all media continues to grow.”
The report further said, the data for Andhra Pradesh is not included in the current release and will be updated shortly. Meanwhile, Jammu & Kashmir fieldwork affected because of administrative and political developments in the state.
The readership pattern also proves that more Indians read in (L1M TR) across three segment of all India, urban and rural prefer English dailies than Hindi and regional in Q3 that to Q1 and Q2 of 2019.
Similarly, the Hindi dailies readership (L1M TR) in Q3 of 2019 has been as same as Q1 and Q2 of 2019, whereas it has been marginally increased and decreased in urban and rural segments respectively in Q3 compared to Q1 and Q2 of 2019. Meanwhile, the regional dailies are being less preferred in all India, rural and urban parameters (L1M TR).
There has been marginal rise in New Consumer Classification System (NCCS) in ABC category in Q3. A category reported 17.1% in Q3 compared to 15.4% and 16.2% in Q1 and Q2 respectively. B category reported 21.42% Q3 vs 20.0 % and 20.6 % in Q1 and Q2 each. And, C category reported 27.91 % Q3 to consecutive quarter in Q1 and Q2 is 26.9 % and 27.8 % each.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
