News Broadcasting
MPCL test markets 3D animation series at IITF
NEW DELHI: Moving Picture Company (India) Limited (MPCL) is test marketing its first long format 3D animation series Jungle Tales in the India International Trade Fair (IITF), which commenced here on Friday.
According to the Noida-based production house, the series, inspired by Panchatantra, is the country’s first completely indigenous long format 3D animation series for television.
“We are test marketing Jungle Tales with Delhi audience. We had introduced the pilot of the series last year at the IITF and it evoked more than 20,000 responses. With a potential of 150,000 visitors, from vast strata of society, we believe this series with treatment in contemporary style is an ideal way of arousing interest,” says MPCLs vice-president-business development Pankaj Bhushan.
The narration and treatment of the series, for which the studio is expecting to finalise a deal with a satellite channel in India soon, has been created considering the “lifestyle of todays kids”. The primary target group is kids but the stories make for fun viewing for an entire family, Bhushan says.
“The objective (of test marketing at the IITF) is to create awareness about animation in India. Sales or attracting buyers is not the sole aim. We want to convey to the people that animation is thriving in India. And for this IITF, with visitors of various age-groups, seems to be the right choice,” says Bhushan.
MPCL, which has already worked on six episodes of 22 minutes each, is taking four episodes to the fair. “We are initially planning 13 episodes but might increase it to 26 depending upon the response from the audience,” Bhushan explains.
MPCL, which specialises in television software and documentary films apart from 3D animation, is targeting the particular segment of international audiences that has a liking for Indian films.
The studio is yet to finalise the distribution plans. The series will be marketed not only in India, but also in Asia, Africa, Eastern Europe and North America.
“We are examining the options of retailing at the moment. Its very tough to gauge the figure for sale of DVDs or CDs. We might tie-up with an international partner for distribution,” says Bhushan.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
