Applications
Mozilla to launch Firefox OS for mobile
MUMBAI: Internet browser Mozilla previewed the first commercial build of its Firefox OS open mobile ecosystem and announced new operator rollout plans.
The first wave of Firefox OS devices will be available to consumers in Brazil, Colombia, Hungary, Mexico, Montenegro, Poland, Serbia, Spain and Venezuela. Additional markets will be announced soon.
Mozilla CEO Gary Kovacs said, “Firefox OS brings the freedom and unbounded innovation of the open Web to mobile users everywhere. With the support of our vibrant community and dedicated partners, our goal is to level the playing field and usher in an explosion of content and services that will meet the diverse needs of the next two billion people online.”
Firefox OS smartphones are the first to be built entirely to open Web standards, enabling every feature to be developed as an HTML5 application. Web apps access every underlying capability of the device, bypassing the typical hindrances of HTML5 on mobile to deliver substantial performance. The platform’s flexibility allows carriers to easily tailor the interface and develop localised services that match the unique needs of their customer base.
Mozilla is working with manufacturers Alcatel (TCL), LG and ZTE to build the first Firefox OS devices, with Huawei to follow later in the year, all powered by the Qualcomm Snapdragon™ mobile processors. In addition, Mozilla has signed strategic relationships with key content and service partners. Consumers will get a dynamic, rich and open smartphone experience that provides easy access to everything they love on the Web, including Facebook and Twitter integration, with a simple, fast interface and built-in cost controls.
Seventeen operators spanning across the globe have committed to the open web device initiative. These include América Móvil, China Unicom, Deutsche Telekom, Etisalat, Hutchison Three Group, KDDI, KT, MegaFon, Qtel, SingTel, Smart, Sprint, Telecom Italia Group, Telefónica, Telenor, TMN and VimpelCom. Telstra is welcoming the Mozilla initiative as an opportunity to deliver an innovative mobile Web experience to their customers.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
