Movies
MovieMax Cinemas adopts Red and Yellow colours for Marvel Studios’ Deadpool & Wolverine release
Mumbai: MovieMax Cinemas, part of the renowned Kanakia group, is to announce a series of innovative experiential marketing initiatives in anticipation of Marvel Studios’ upcoming mega-blockbuster, Deadpool & Wolverine, set to hit theatres on 26 July in English, Hindi, Tamil and Telugu.
MovieMax Cinemas CEO Ashish Kanakia shared, “We are incredibly excited to join the global fanfare for the release of Marvel Studios’ Deadpool & Wolverine. At MovieMax Cinemas, we’ve embraced the Red and Yellow Fever by changing our logo colours to reflect the iconic hues of these beloved characters and is prominently being featured across all our social media channels, including Facebook, Instagram, and X.”
In addition to the logo transformation, MovieMax Cinemas has opened bookings to heighten the fan experience. The cinema chain plans to introduce special early-morning and late-night fan shows nationwide, ensuring that fans can catch their favourite stars, Ryan Reynolds and Hugh Jackman, in action at their convenience. To further enhance the cinematic experience, MovieMax is curating exclusive F&B combos, offering delicious snacks and beverages for moviegoers to enjoy during the film.
MovieMax Cinemas invites fans to join in this extraordinary celebration of Deadpool and Wolverine. With a commitment to providing an exceptional viewing experience with mix of comfort and the latest technology, MovieMax is your ultimate destination for infinite entertainment.
Hindi
Zee5 and Applause Entertainment team up for whodunnit ‘Everybody Loves Sohrab Handa’
Rajat Kapoor directs star-studded murder mystery streaming from 10 April.
MUMBAI: Zee5 is serving up another killer collaboration and this time, the murder mystery comes with a generous side of dark humour and family dysfunction. The streaming platform has partnered with Applause Entertainment and Mithya Talkies to bring Everybody Loves Sohrab Handa, a fresh, twisted whodunnit written and directed by acclaimed filmmaker and actor Rajat Kapoor. The film will stream exclusively on Hindi Zee5 from 10 April.
The movie reimagines the classic murder mystery genre with a contemporary, darkly comic edge. It revolves around a group of friends and family who smile, drink, and celebrate together until the silence snaps and long-buried secrets spill out. The stellar ensemble cast includes Vinay Pathak, Ranvir Shorey, Waluscha De Sousa, Saurabh Shukla, Chandrachoor Rai, Neil Bhoopalam, Koel Purie, Palomi Ghosh, and Rajat Kapoor himself.
This latest offering continues the successful partnership between Zee5 and Applause Entertainment, which has previously delivered diverse hits such as Mithya, Bloody Brothers, and Jab Khuli Kitaab.
&TV Business Head of hindi Zee5 and chief channel officer Kaveri Das said, “Our collaboration with Applause Entertainment has consistently delivered distinct, high-impact storytelling. Everybody Loves Sohrab Handa is a natural progression, reinforcing our focus on genre-led content with a compelling whodunnit premise and a strong ensemble cast.”
Applause Entertainment business head for movies Sunil Chainani added, “This film adds yet another compelling layer to our slate with Rajat Kapoor’s unmistakable voice.”
Rajat Kapoor shared, “What interested me was not just the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who smile at each other, but there’s so much that is not said.”
The film promises razor-sharp writing, layered performances, and simmering tension, inviting viewers not just to solve the crime but to unravel the complex relationships at its heart.
If you love a good murder mystery served with wit and emotional depth, Everybody Loves Sohrab Handa looks set to be your next addictive watch. Mark your calendars, the whodunnit drops on Hindi Zee5 from 10 April.
