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Mouni Roy’s glamorous look revealed from Disney+ Hotstar’s, Sultan Of Delhi
Mumbai: The road to power, a heart-warming friendship and the charm of the 60s, Disney+ Hostar’s upcoming power-packed series, Sultan Of Delhi has it all. Based on the book, Sultan of Delhi: Ascension by Arnab Ray, the series is produced by Reliance Entertainment and directed by visionary director, Milan Luthria and co-directed and Co-written by Suparn Verma. Reimagining the charm of old India and creating a visual spectacle on-screen, Milan Luthria marks his OTT directorial debut with this series. A larger-than-life mass entertainer, Sultan Of Delhi is all set to release on 13 October 2023. The series stars Tahir Raj Bhasin, Anjum Sharma, veteran actor Vinay Pathak and Nishant Dahiya in pivotal roles, alongside the ladies Anupriya Goenka, Mouni Roy, Harleen Sethi and Mehreen Pirzada, making for a perfect ensemble cast.
Widely appreciated and loved for her acting prowess and glam, Mouni Roy has time and again captivated our hearts with everything she does. The gorgeous actor makes her web series debut with director Milan Luthria’s Sultan of Delhi and we can’t get enough of her! She will be seen embracing the retro vibe with classic, elegant dresses, hair-do’s and much more! This little sneak peak into Mouni’s voguish style for the series is sure to leave you stunned.
Talking about her look and character, Mouni Roy said, “Which girl doesn’t enjoy dressing up and looking strikingly different. Sultan Of Delhi gave me the opportunity to explore my own style and color schemes across each episode, as Nayantara. It was a tedious process to find the perfect look for the character and I went through over 200 outfits and experimented a lot with my hair as well. After trying over 10 test looks, we finally got what we wanted. Nayantara brings a lot of glamor and glitter to the storyline in her own way. This is the first time I am donning a look from the 60s era and am very excited for the audiences to see this side of me”
Sultan of Delhi will stream from 13 October, only on Disney+ Hotstar!
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Meta introduces new AI tools to boost discovery-to-purchase journey
From shoppable Reels to generative video, platforms get smarter at turning attention into sales.
MUMBAI: Meta is turning “scroll and stop” into “scroll, stop, and shop” and it’s using AI to make the whole journey feel almost effortless. The company has announced several new tools and enhancements designed to help brands guide people from discovery to purchase more effectively, while delivering more relevant and personalised experiences across its platforms.
Creators can now add product links more broadly on Instagram Reels, turning their content into shoppable moments. Businesses in 22 countries, including India, will soon be able to share their product catalogues with creators, opening up a new sales channel for brands and fresh monetisation opportunities for creators.
The Creator Marketplace has also been upgraded with enhanced target audience filtering, integrated with Ads Manager. This helps businesses quickly find creators who are a strong match for their goals. Campaigns using Partnership Ads deliver, on average, 19 per cent lower CPAs, 13 per cent higher click-through rates, and 71 per cent higher median brand lift.
Meta is expanding Reels Trending Ads inventory with new content categories including TV & Movies, Travel, Business, Finance & Investments. According to Meta’s analysis of 59 studies, Reels Trending Ads delivered an incremental 6.6 percentage point Ad Recall lift compared to control groups.
AI-Powered Shopping Enhancements
- Product Set Optimisation is now in testing, allowing retail media networks to promote specific products with detailed reporting. Early results show 17 per cent lower median seller cost per purchase.
- Product Showcase is being expanded so marketers can upload one image or video and let Meta’s AI automatically add relevant products as a carousel when it improves performance.
Meta is expanding its generative AI capabilities with:
- UGC-style videos featuring avatars and voiceovers
- Easier voiceover translation and text overlay translation in a single streamlined flow
- New tools to automatically turn product catalogues into dynamic video ads for Reels
Early testing of the Advantage+ creative video generation tool showed a 10 per cent increase in CTR and 8 per cent increase in CVR on average. Campaigns using catalog product video saw 20 per cent more conversions per dollar, while Reels placements with catalog product video delivered 33 per cent higher incremental conversions.
Industry voices welcomed the updates. Vikas Chawla of Social Beat called Partnership Ads a “flywheel” for authentic content that converts. Niti Kumar of Spark Foundry and Sadhvi Dhawan of Blink Digital highlighted the power of Reels Trending Ads for cultural relevance and guaranteed share of voice. Ramasish Bhowmik of Adbuffs noted that Meta’s GenAI tools are giving teams a clear competitive edge.
In a world where attention is fleeting but shopping intent can spark in seconds, Meta is betting that smarter AI will help brands turn discovery into decisions faster than ever. The message is clear: the future of advertising isn’t just about reaching people, it’s about reaching them at exactly the right moment, with exactly the right product.
