e-commerce
Motorola creates history: Becomes the highest-selling smartphone brand in the foldable category with its razr franchise, during the Amazon prime day sale 2023
Mumbai: Motorola, the pioneer of flip phones has created a new record in India by becoming the highest-selling smartphone brand in the foldables category at the Amazon Prime Day sale on 15-16th July 2023. While the Motorola razr40 Ultra became the highest-selling product in the 80K+ ultra-premium price segment, the Motorola razr40 also was the bestselling flip phone in the premium segment. With this overwhelming response from the audience, the Motorola razr series is back to take over the premium flip smartphone market in India.
These latest additions to the razr series are dipped in cutting-edge technology and style-driven self-expression, to Flip the Script of foldable smartphones. Each feature of this new series is carefully crafted to meet the needs of modern consumers who want to stand out and own the best version of a modern flip phone.
Leading the pack is the Motorola razr40 ultra which was stocked out during the Amazon Prime Day sale due to the unprecedented consumer demand for the product. This is the most advanced flip phone with Worlds’ Largest External display and is the World’s Slimmest flip phone in the industry when flipped closed. The phone is powered by powerful Snapdragon 8+ Gen 1 Mobile Platform, a 144Hz 3.6” external display, 165Hz 6.9” display when open, incredible cameras, wireless charging and more.
In terms of design, Motorola is offering an iconic piece of technology in a modern infinitely flexible design – including the pantone colour of the year Viva Magenta. The Motorola razr40 Ultra folds completely in half with the top and bottom edges aligning perfectly for a seamless, gapless, ultra-thin and sleek look. It also comes with the industry’s first dual-axis tracking, which reduces the size of the device, thus making both the razr phones the World’s Slimmest Flip phone in the industry when flipped close. The Motorola razr40 ultra and razr40 come with Flex View technology to easily view content, video chat with friends, and more. When standing on its own, the device enables users to frame the perfect shot and capture the perfect pose using gesture capture and auto-smile capture.
The Motorola razr40 boasts the powerful Snapdragon 7 Gen 1, based on 4nm platform. When it comes to multi-media, the razr40 Ultra is more than just a marvelous display, it also packs Dolby Atmos for an enhanced auditory experience. So now, users can not only enjoy exceptional visual details but also experience multi-dimensional sound, which brings out more clarity, detail, and depth. It also comes with the highest resolution camera sensors ever seen on the flip phones, a larger battery life and in three beautiful colours with an uber-premium vegan leather finish.
Sharing his excitement, Motorola Asia Pacific, executive director, Prashanth Mani said, we are humbled by the overwhelming response received from the audience towards our latest Motorola razr smartphones on the Amazon Prime Day sale 2023. At Motorola, we always strive to offer pioneering products to our consumers that redefine the entire smartphone industry. The popularity of the Motorola razr40 ultra and razr40 is a testimony of our design and innovation prowess that is flipping the script of the foldable smartphone industry. We are excited and motivated to continue our journey in offering more innovative products to provide an expansive smartphone experience to our customers.”
“We are incredibly happy with the success of the iconic Motorola razr 40 series during the Amazon Prime Day 2023. At Amazon India, we strive to deliver an exceptional buying experience for customers along with a bouquet of affordability options such as No Cost EMI and Exchange via ecosystem partners. The overwhelming response and growing preference for the updated form factor in flip smartphones reaffirm our commitment to delivering customer satisfaction by providing them with the best-in class products, accompanied by our promise of fast and reliable delivery,” Amazon India, director wireless and home entertainment, Ranjit Babu.
Introducing vibrant color choices, Motorola offers a striking lineup for the new razr40 ultra. Featuring the exclusive Pantone Color of the Year 2023, Viva Magenta, in a premium vegan leather design, it stands out among Motorola devices. Additionally, the razr40 ultra is available in the sleek Infinite Black with a matte finish glass body. On the other hand, the motorola razr40 comes in a premium vegan leather finish with three trendy colors. These include Sage Green, a contemporary green tone, Vanilla Cream, a classic off-white shade, and Summer Lilac, a mystical purple hue. Embrace your style with these captivating color options.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
