GECs
Moser Baer acquires home video rights for Telugu movies from Baba Arts
MUMBAI: Moser Baer has sgned an exclusive agreement with Baba Arts Ltd to manufacture, market and distribute VCDs and DVDs of over 450 Telugu movie titles for the company in the Indian market. The rights will be for a eight-year period.
Baba Arts Ltd is the sole copy right holder of over 450 Telugu Titles. The Company has entered into this tie up as the Telugu video market is seeing pacy growth. Baba Arts Ltd can exploit the manufacturing and marketing capabilities of Moser Baer to generate income and realise profits.
Baba Arts Ltd had entered the Telugu market in 2006 and since then has acquired titles like Bhakta Prahlad, 10 Class, Manasantha Noove, Veede, Bobby, Bombay Priyadu, Varshani, Chennakesava Reddy, Bhatka Tukaram, Dil, Illarikam.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
