iWorld
Moneycontrol Pro completes a year, to offer enhanced value to subscribers
MUMBAI: Moneycontrol Pro, a subscription-based financial service by moneycontrol, seeks to enhance best-in-class services and strengthen its objective of providing reliable, well-researched, and incisive financial information along with insightful analyses to its users.
Moneycontrol, a part of Network18 Group, completes a year this April. The platform has successfully emerged as one of the fastest-growing subscription products in the digital business and finance segment, attaining more than 1,60,000 subscribers in a short span of time.
Network18 president – digital & corporate strategy Puneet Singhvi says, “Leading with insights, deep understanding of the space, rapid product enhancements, access to leading industry experts and a penchant to go beyond the obvious, Moneycontrol Pro has emerged as the preferred financial news, data and analysis platform in the industry.”
Since its inception, Moneycontrol Pro has strived to cater to its users through a slew of premium services that include seamless access to technical analysis, trading ideas from hand-picked team of experts, a daily comprehensive newsletter and a detailed weekly wrap that makes sense of the biggest financial events.
In addition, it also offers an ad-free experience on app and desktop along with value-added incentives; for instance, ‘GuruSpeak’ brings the distilled wisdom of successful professionals in the markets while ‘Personal Finance’ section addresses investor’s questions about mutual funds and asset allocations.
Moneycontrol business head, B2C revenues Manoj Nagpal says, “Moneycontrol Pro has been constantly evolving and adapting to the changing times by expanding its scope of offerings and services that explore innovative and unique avenues. Some of our pioneering offerings include the ‘Learn’ series where we have laid bare investment principles, styles and financial ratios that help the users to form informed opinions about companies and stocks on their own.”
“Our opinion pieces analyse the economic environment and policy actions, enabling them with a clearer idea of the broader context in which businesses operate while our technical analysts identify the short-term trades that may prove to be beneficial for investors. Over the past year, it has led us to become the most preferred destination for our users and we are certain that we will continue in our endeavour for the times to come,” Nagpal adds.
In the wake of the coronavirus scare, the platform supported investors by identifying early warnings and analyses of the outbreak and its impact on key sectors. It has continually provided its readers with a balanced analysis of where markets could bottom and how they can restructure a bleeding portfolio to make the market alterations advantageous.
Moneycontrol Pro, on its anniversary, will issue a series of articles chronicling its journey to the top that captures its varied pioneering features, an ode to its dedicated and diligent team of researchers, and its comprehensive reportage of the global economy. The platform has also introduced a range of exciting exclusive benefits for the existing and potential PRO users for a limited period.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
