iWorld
Moneycontrol Pro completes a year, to offer enhanced value to subscribers
MUMBAI: Moneycontrol Pro, a subscription-based financial service by moneycontrol, seeks to enhance best-in-class services and strengthen its objective of providing reliable, well-researched, and incisive financial information along with insightful analyses to its users.
Moneycontrol, a part of Network18 Group, completes a year this April. The platform has successfully emerged as one of the fastest-growing subscription products in the digital business and finance segment, attaining more than 1,60,000 subscribers in a short span of time.
Network18 president – digital & corporate strategy Puneet Singhvi says, “Leading with insights, deep understanding of the space, rapid product enhancements, access to leading industry experts and a penchant to go beyond the obvious, Moneycontrol Pro has emerged as the preferred financial news, data and analysis platform in the industry.”
Since its inception, Moneycontrol Pro has strived to cater to its users through a slew of premium services that include seamless access to technical analysis, trading ideas from hand-picked team of experts, a daily comprehensive newsletter and a detailed weekly wrap that makes sense of the biggest financial events.
In addition, it also offers an ad-free experience on app and desktop along with value-added incentives; for instance, ‘GuruSpeak’ brings the distilled wisdom of successful professionals in the markets while ‘Personal Finance’ section addresses investor’s questions about mutual funds and asset allocations.
Moneycontrol business head, B2C revenues Manoj Nagpal says, “Moneycontrol Pro has been constantly evolving and adapting to the changing times by expanding its scope of offerings and services that explore innovative and unique avenues. Some of our pioneering offerings include the ‘Learn’ series where we have laid bare investment principles, styles and financial ratios that help the users to form informed opinions about companies and stocks on their own.”
“Our opinion pieces analyse the economic environment and policy actions, enabling them with a clearer idea of the broader context in which businesses operate while our technical analysts identify the short-term trades that may prove to be beneficial for investors. Over the past year, it has led us to become the most preferred destination for our users and we are certain that we will continue in our endeavour for the times to come,” Nagpal adds.
In the wake of the coronavirus scare, the platform supported investors by identifying early warnings and analyses of the outbreak and its impact on key sectors. It has continually provided its readers with a balanced analysis of where markets could bottom and how they can restructure a bleeding portfolio to make the market alterations advantageous.
Moneycontrol Pro, on its anniversary, will issue a series of articles chronicling its journey to the top that captures its varied pioneering features, an ode to its dedicated and diligent team of researchers, and its comprehensive reportage of the global economy. The platform has also introduced a range of exciting exclusive benefits for the existing and potential PRO users for a limited period.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
