MUMBAI: ABP Network has brought back Mona Jain as president – revenue growth and business development, handing a battle-tested media hand the keys to its next phase of monetisation. The move signals a renewed push on revenue, sharper cross-platform deals and growth partnerships in an increasingly competitive news market.

Jain returns from Brandpulse Global, where she served as chief growth officer, and steps into a mandate squarely focused on scaling revenues and unlocking new business streams. With decades across media, advertising and brand strategy, she arrives with a reputation for turning commercial strategy into topline momentum.

Her résumé reads like a tour of India’s modern advertising story. Stints at Zee Entertainment Enterprises Limited, Vivaki Exchange, Cheil Communications, Mudra Communications, Contract Advertising and Hindustan Thompson Associates have put her at the centre of big-ticket brand building and media buying. She began as a media planner in 1989 and went on to work on early launches of Pepsi and Samsung in India, later helping set up Samsung’s in-house media unit under Cheil.

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Along the way she has touched brands that shaped consumer India—Pepsi, Maggi, KitKat, McDonald’s, Samsung, Hyundai, Nestlé Chocolates, Hero Puch and Micromax—building a track record in scaling visibility and squeezing more value from media spends. At Cheil, she was recognised as a top international employee and led headline-grabbing properties such as the Samsung Cup and Samsung’s IIFA associations.

Industry insiders say ABP’s bet is clear: bring in a commercial rainmaker as advertising markets fragment and digital platforms rewrite the rules. Jain’s mix of agency rigour and client-side exposure could prove handy as news networks chase smarter revenues, not just bigger ones.

The brief is simple, the stakes are not. In a market where attention is fickle and advertisers demand returns, Jain is back where she has often thrived—at the sharp end of growth.

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