iWorld
MobiTV powers Jio live, receives US$ 21m for IP-based video sans STB
MUMBAI: MobiTV, a leader in IP-based video delivery solutions, yesterday announced it has closed US$ 21 million in funding from Oak Investment Partners and Ally Corporate Finance. The funding will accelerate expansion of the MobiTV Connect ™ Platform to enable IP delivery for Pay TV providers.
The ability to scale are further demonstrated in the MobiTV powered Reliance live service in India.
Given the rapidly changing technological revolution in video, MobiTV’s leading edge software-based solution is available now to address cable and broadband operators need to transition their Pay TV offerings to IP-based solutions.
“We’re able to future proof the service providers’ Pay TV offerings through state of the art features and rich user experiences that are not constrained by the legacy STB ecosystem,” said MobiTV CEO Charlie Nooney. “Our ability to utilize widely adopted streaming devices allows real time enablement of new technologies like 4K/HEVC, Cloud DVR, replay TV, robust voice control, and other consumer preferences across all screens without the high cost of replacing legacy QAM STBs in the home.”
Since the launch of Jio in September 2016, the live service has supported over 95 million unique users and has added as much as one million users per day. This service includes rich features like Cloud DVR, 7-day catchup, 400 live channels with support of massive scale live events.
Companies such as C Spire, DirectLink and Citizens Fiber have signed on to use the MobiTV ConnectTM Platform in their move to IP delivery. “Our multi-tenant solution can be deployed through either a managed service or in-network offering, allowing us to address all operators of all sizes in a cost effective manner,” said MobiTV COO Bill Routt.
MobiTV is currently exhibiting at NCTC’s Winter Educational Conference in New Orleans at booth 602. The company will demonstrate the MobiTV Connect™ Platform’s latest capabilities and Product Forum demonstration.
Also Read:
http://www.indiantelevision.com/iworld/telecom/jio-crosses-10-crore-subscribers-mark-170221
http://www.indiantelevision.com/mam/marketing/brands/jio-brings-pokeman-go-to-india-ties-up-with-niantic-161213
http://www.indiantelevision.com/mam/media-and-advertising/digital-agencies/jio-uber-partner-to-enhance-digital-experience-170221
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
