GECs
MobiTV announces unified network solution for mobile broadcast
MUMBAI: The US-based television and digital radio services provider for mobile devices, MobiTV, Inc., has announced support for several delivery network standards including DVB-H, DMB, MBMS, BCMCS, TDtv, WiMax, and WiFi.
This next-generation MobiTV service offers consumers the best possible mobile television and digital radio experience seamlessly across multiple networks, while offering network operators flexible, profitable, and future-proof capacity management solutions.
MobiTV can now integrate these new network technologies with its commercially-deployed services operating over cellular networks on three continents (GSM, GPRS, EDGE, UMTS, CDMA, 1XRTT, 1X EVDO), states an official release.
MobiTV CEO and chairman Phillip Alvelda said, “As the established leader in mobile television worldwide, one of the biggest challenges we face is the need to deliver the broadest possible range of premium content to a very rapidly growing international subscriber base. Broadcast and multicast technologies will clearly address concentrated demand for the most popular content in the most dense population centers. But unicast solutions are also clearly necessary to meet our customers’ demands for personalized content, niche ‘long-tail’ type channels, and integrated commerce. Our unified network delivery solution combines the advantages of both approaches without compromise, offering easy paths to upgrade and integrate new technologies as they emerge.”
Combining network infrastructures allows operators to take advantage of the strengths of each. MobiTV is now offering a unified network delivery solution that takes advantage of each network technology where it is most appropriate and integrates next generation broadcast technologies to deliver a high quality, uninterrupted session independent of network technology or customer location, the release adds.
MobiTV co-founder and COO Paul Scanlan said, “As usage grows and the number of customers using mobile television grows, networks will require careful capacity management through co-existing solutions such as unicast, in-band multicast and DVB-H solutions. If broadcast technologies become necessary in the future, we believe the ideal solution for operators and subscribers is a system that seamlessly leverages and combines the strengths of the available networks solutions.”
Some of the MobiTV features will include: Seamless navigation and content discovery; unified billing, provisioning and authentication, live and on-demand media ingestion, electronic programming guide-personalized by the subscriber, premium channel purchase, mobile commerce, in-stream advertising; integrated music content, integrated clip assets, VOD and PVR functionality, location bases services, blackout management, and DMA content restrictions, and many more features.
Founded in 1999, MobiTV, Inc. is the first global mobile television and digital radio service provider for the more than 2 billion mobile phone users worldwide. The Emmy Award winning service now reaches more than half a million subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, CSPAN, The Discovery Channel, TLC, The Weather Channel and others that deliver cartoons, music videos and comedy. MobiTV also has a full line up of geographically specific channels.
GECs
Z launches ‘Dilfluencer Moments’ to boost brand engagement across screens
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
MUMBAI: Zee Entertainment Enterprises Ltd (‘Z’) has unveiled ‘Dilfluencer Moments’, a new omnichannel media format designed to help brands cut through the clutter and turn audience attention into brand love.
With media access increasingly democratized, visibility alone no longer drives results. Shrinking attention spans and rising content noise have made memorability, emotional connection and action the real currency. Dilfluencer Moments addresses this by embedding brands into character-led, culturally resonant storytelling that travels seamlessly from TV to digital, social and creator ecosystems.
The format debuted with the “TumHoLovely” campaign on National Girl Child Day. Anchored in Hindi and Marathi shows, the campaign’s narrative extended organically across digital platforms, amplified by creators and community participation. A brand film featuring Sanya Malhotra further showcased how TV-originated cultural cues can spark broad engagement and virality. Within 24 hours, the campaign racked up 35 million total impressions, 20 million digital views, 2.5 million engagements and over 1,000 comments.
Laxmi Shetty, head – advertisement revenue, broadcast & digital, Zee Entertainment Enterprises Ltd, said, “As consumers turn away from interruption-led communication, advertisers need moments that feel culturally earned and emotionally authentic. Dilfluencer Moments delivers reach at scale through character-first content systems that connect with audiences personally, transforming storytelling into brand love.”
Kartik Mahadev, chief marketing officer, ‘Z’ & Zee 5, added: “Access alone is no longer an advantage; affinity is. Affinity comes from storytelling, familiar characters and moments that stay with audiences across screens. Dilfluencer Moments lets brands participate meaningfully in moments audiences already love, travelling organically across linear, digital and social platforms at scale.”
By anchoring campaigns in high-trust television moments and extending them into digital and social ecosystems, Dilfluencer Moments enables brands to generate organic engagement, amplify virality and convert attention into long-term emotional equity.
With its national scale, deep emotional storytelling and character-first approach, Z is offering marketers a powerful new way to build affinity, cut through clutter and create culturally resonant brand moments that stick.
