GECs
Mobiltek clinches systems integration contracts in China
MUMBAI: The US-headquartered Mobiltek Corporation, a global player in interactive mobile value-added services and mobile television services, has secured two new systems integration contracts from two additional telecommunications services providers in China.
Under the terms of the first agreement, Mobiltek has been selected to modify, localize, install and implement a telecommunications system for SMS television. The second agreement calls for Mobiltek to modify, localize, install and implement a telecommunications system for a mobile payment platform. Both contracts include the relevant licensed software and hardware applicable to the U.S. telecom market, said an official statement.
Mobiltek also will be responsible for marketing the services provided in both systems to the US domestic market, and retains the system resale rights in the United States which includes the rights to 80 percent of all gross revenues generated from those sales.
For the period of thirty-six months, the agreements are projected to generate $736,000 in fixed fee revenues for Mobiltek and may represent additional revenues once Mobiltek begins marketing the new services in the Uniated Sttes. The names of the new clients were not disclosed due to signed confidentiality agreements with both client companies, the release added.
“Mobile value-added services are already becoming a major growth industry in China with a meteoric increase in new users that is projected to continue for years to come,” said Mobiltek CEO George Moy. “With our established client relationships and a strong pipeline of potential new clients, Mobiltek is ideally positioned to capitalize on this growth and create value for our current shareholders.”
China’s Ministry of Information reported in May that the Chinese mobile subscriber base has grown to 358 million users nationwide, up from 334 million (revised) at the end of 2004 and well on its way to surpassing the projected growth rate of 17 percent for the year.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
