iWorld
Mobileum and NoHold partner for AI development for telecoms
CUPERTINO: Mobileum Inc., a leading global provider of analytics and network solutions, and NoHold, a pioneer in AI-powered automation solutions, have announced a strategic alliance to advance AI enablement in the telecom industry. The partnership is a major move toward creating a scalable AI ecosystem that integrates with multi-vendor telecom operations, allowing operators to fully leverage their data.
As telecommunications companies race to modernise operations and monetise increasing amounts of customer and network data, the Mobileum-NoHold alliance seeks to streamline and accelerate AI adoption for communication service providers in increasingly complex environments. The joint effort will provide AI-powered support solutions capable of ingesting and interpreting data from diverse systems, improving alignment between customer needs and the reality of modern network services, analytics platforms, and 5G infrastructure.
The alliance is built on a shared AI framework that connects telecom providers, technology partners, and sales and support leaders. This framework allows for interoperability between AI assistants from different vendors and systems, addressing long-standing support issues that arise when multiple vendors are involved in providing a single solution. It provides deeper insight into users’ needs and opportunities to continuously improve their experience.
“As telecom ecosystems become more complex, delivering fast, effective support has never been more critical,” said NoHold CEO and founder Diego Ventura. “This alliance brings AI to the forefront of the telecom experience, helping providers resolve issues more intelligently and efficiently while reducing complexity for both customers and internal teams. We are excited to partner with Mobileum and deliver meaningful value to the industry together.”
Mobileum chief product officer Miguel Caramés added, “Mobileum has been a driver of telecom innovation for the last 25 years. We see generative AI and intelligent agents as the next frontier, not just for automation, but for creating entirely new revenue opportunities from telecom data. This alliance with NOHOLD allows us to bring this vision to market with agility, scale, and impact.”
The alliance will provide telecom operators with the tools to monetise data by embedding AI-driven insights into enterprise services, deploying AI assistants that scale across consumer and B2B segments, and accelerating resolution and upsell opportunities through intelligent support automation. Mobileum and NoHold invite other telecom and technology leaders to join the alliance and shape the future of scalable, intelligent support and automation in the telecom industry.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
