News Broadcasting
Mobile Vas services could touch Rs 45.6 billion in 2007: study
MUMBAI: The mobile value added services (Mobile Vas or MVas) industry could be worth nearly Rs 45.6 billion by the end of 2007, from its current size of Rs 28.5 billion.
These findings are a part of the Mobile Value Added Services Report, jointly prepared by the Internet And Mobile Association of India (IAMAI) and IMRB International.
A break up of the total market size of Rs 28.5 billion reveals that P2P (person to person) SMS or text messaging, continues to dominate the industry with Rs 11.4 billion, followed by ringtones, including caller ring back tones (CRBT) at Rs 10.26 billion; Person to Application (P2A) and Application to Person (A2P) at Rs 4.28 billion; games and data at Rs 1.71 billion and others (MMS etc) at Rs 860 million.
The P2P SMS revenue is accrued completely to the telecom operators. The remaining MVas revenues are distributed among content owners, developers and the telecom operators on a revenue sharing basis.
In the case of MVas (except P2P SMS) the revenue sharing arrangement is heavily in favour of telecom operators. This model is significantly different from more developed markets such as China where typically the operators are entitled to 20-30 per cent only. In the case of enterprise solution services, the revenue share arrangement between operator and short code owner is typically 70 per cent and 30 per cent respectively.
IAMAI president Dr Subho Ray says, “This is the first attempt at a market estimate for the industry and we are hopeful that government and industry will now look at the MVas industry with the attention that is due to it.”
He adds that for the market to grow and come out with innovative solutions three issues must be set right at the outset: revenue sharing and schedule of payments which is currently heavily in favour of telecom operators; stable and long term enabling policies by the government; and intra industry issues such as intellectual property rights.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
