Hindi
Mobile promotions Fox ‘Ae Dil…’ on UCWeb
NEW DELHI: Promotion on the go for ‘Ae Dil…” Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.
In a fortnight-long campaign, UCWeb got first rights to ‘The Breakup Song’, and launched special section of unseen and exclusive footage from the movie, and special posters as pop-up screen and banners on its platform, UC Browser & UC News.
‘The Breakup Song’, hosted and promoted by UCWeb 24 hours ahead of its worldwide launch, reached out to over six million viewers via UC Browser. Exclusive film footage, trivia, video bytes of Ranbir Kapoor and Anushka Sharma along with film’s posters reached out to over two million UC Browser users through a splash screen.
UCWeb India GM Robert Bu said, “Being a leading mobile internet browser with millions of users, UC Browser is helping brands and content providers connect with masses by taking their content to our 80 million monthly active users in India. The move is part of our increased focus on “Digitizing Entertainment” – offering diverse and comprehensive content options on mobile.”
Fox Star Studios, India CMO Shikha Kapur added, “Traditional methods of promoting a movie are giving way to newer avenues where film makers not just want to reach out to the masses but also make a positive impact. The power of mobile cannot be ignored in a scenario where people are consuming content on the go. With UC Browser, we could connect to its extensive user base that engaged with us on multiple platforms, and boosted the campaign’s reach and engagement with the youth.”
Ae Dil Hai Mushkil, slated to release this Friday, has been written and directed by Karan Johar and stars Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The music of the film is already a runaway hit with the title track, Ae Dil Hai Mushkil, Bulleya, The Break-up Song and the soulful Channa Mereya – all ruling the charts.
UC Browser is the number 1 mobile browser in India with over 55% market share (as per StatCounter) and a diverse user base. UC News is a one-stop source of trending and curated news content covering all popular categories.
Hindi
Remembering Gyan Sahay, the lens behind film, television and advertising
From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.
MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.
A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.
For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.
His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.
On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.
In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.
Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.
