News Broadcasting
Mobile phone entertainment is about making dead time alive: Sandip Das
MUMBAI: One of the special addresses on the final day of Frames – The convention for the business of entertainment was made by Hutchison Essar MD Sandip Das.
He pointed out that the mobile is an effective entertainment tool as it makes dead time alive. It could be while one is travelling in a bus, car or sitting on a beach watching the waves.
“The mobile does not compete nor threaten other media.
It complements them. Its portability and unobtrusiveness provide opportunities for engagement. At the same time it cannot match the scale of Imax. Yet, one cannot carry an Imax or a movie theatre as one does a mobile.”
He praised Ericsson’s 0,1,2,3 phase of developing the mobile. 0 means that no user manual is needed. It is self explanatory. One means one button to remove the complications of different controls. Two refers to the two seconds it takes for a screen to appear. Three refers to getting to an online destination within three clicks. “It is important that the mobile service providers think in this manner. The mobile is all about customised and personalised entertainment. The more mass it becomes the more important it is for mobile operators to provide distinctive services.”
He said that for content providers looking to tap the mobile it is important to think of the mobile first and not see it as an appendage. “Unique content needs to be created for the mobile that does not involve merely shortening the length of a film. Mobisodes are a step in the right direction. The good news is that data is getting compressed into smaller formats.”
He stressed that no other media had as much user capability as the mobile. Location based services will help make the mobile more timely. He quoted Bill Gates who once said that knowledge was more profound than information. The reason why some channels consistently get excellent viewership even though there are more choices available is because those few channels understand their viewers.
He went on to state that the jury is out on the mobile entertainment eco system. There is land grabbing going on. For instance Apple is selling music, Sony has bought a bank, HP sells TVs. There are also challenges that the mobile entertainment industry is facing. “The first is that we need more data friendly mobile phones. There is no point in buying a Ferrari if you drive it on pot holed roads. More bandwith is necessary for the mobile. It is important for more spectrum to be freed up. There also needs to be a change in terms of how our filmmakers and television serial makers view the mobile. Their antennas go up when the word mobile is mentioned.
“M Night Shyamalan for one has said that he would not like to make a film which can be viewed by someone in a toilet who has a mobile. I think that with our stories there is scope to make great content for the mobile.”
He noted that open source software is enabling collaboration and content is increasingly being created by users in the form of blogs and communities. It is becoming less and less the privilege of technology geeks. He mentioned that revenue sharing is one area that needs to be sorted out. That is why Digital Video Broadcast Handheld (DVB-H) is facing a problem. It is not that the technology is not upto speed. He praised Nokia who through the N Series has revolutionised MP3 and e-mail among other functions.
The consumer experience is key. If one develops services but does not allow the experience to be as good as it should, then one is doomed. In mobile as in other media, content is king. There are four sectors – video, imagery, gaming and music. While music has 70 per cent revenue share this will change in the coming years.
“The challenge for providers of mobile entertainment will be to bridge the gap between the early adopters who saw the potential in the medium and the huge mainstream market that wants to enjoy its benefits but does not want to get caught up in the gory technological details.
“Seamlessness in mobile technology will enable us to move seamlessly from one media to another. For instance, you watch a football match at home. In the middle of the match you have to leave for the office.
When you leave home, the mobile picks up the signal and the match gets switched on the mobile. When you reach the office, the PC has the match on. I got a demonstration of this from Motorola yesterday.”
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
