Movie Channels
Mobile Media signs deal with Two Minute Television
MUMBAI: The Norway headquartered Mobile Media Company which produces and globally distributes branded, made-for-mobile entertainment, interactive TV formats and mobile marketing concepts has announced an agreement with Two Minute Television which creates original, episodic TV shows.
Two Minute Television’s original made-for-mobile content will be distributed across Mobile Media’s international distribution platform (MoConDi).
Mobile Media North America executive VP and GM Steinar Svalesen says, “Made-for-mobile TV is one of the biggest drivers in the growth of mobile entertainment. We are delighted to partner with Two Minute Television. They are blazing a new trail in the field of short-form, made-for-mobile entertainment.”
The Two Minute Television Network distributes across television (broadcast, cable and VOD), Internet (media Web sites and portals) and mobile platforms. The company has created, produced, and successfully launched episodes for four series – Genius On A Shoestring, Adventures in Speed Dating, News With A Punchline and Celebrity TV-Red Carpet.
Two Minute Television states that it is also evolving beyond original content production and distribution to become an entire network of channels. The upcoming network channels are Reality, Comedy, TV station affiliate programming, Experts, Brand Names, Catwalk, Mommy and Me, What’s Next, and My Own Videos, among others. In addition, Two Minute Television distributes third-party short-form
programming from around the world, and is preparing to launch an international dating show.
Two Minute Television chairman and founder David Post says, “We are entering into the second important phase of development as a company by developing a network of entertainment channels that can be broadcast across all screens – including the 4th, the mobile phone – around the world.”
Mobile Media claims that it currently engages with an audience of over 500 million mobile users throughout Europe, the US, South America and Asia Pacific. It works in partnership with mobile network and portal operations, media companies, brand managers and agencies.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
