e-commerce
Mobikasa honored female employees with special women’s day celebration
Mumbai: Mobikasa, a top-rated e-commerce web and app development company, celebrated Women’s Day on 8 March 2024. This dedicated event aimed to honor the exceptional contributions of women in the workplace. In a gesture of appreciation and commitment to fostering an inclusive environment, Mobikasa hosted a “Women’s Self-Care Day” exclusively for female employees.
Held at the office in New Delhi, this event promised to be a rejuvenating and empowering experience for all attendees. It served as a heartfelt acknowledgment of the dedication, talent, and resilience exhibited by the female team members daily.
Women’s Self-Care Day offered female employees a well-deserved opportunity to unwind and indulge in self-care amidst their busy schedules. Skilled nail technicians were available to provide personalized pampering experiences that catered to individual preferences, whether it be a relaxing mani-pedi or an elegant design on nails.
Emphasizing the significance of celebrating women’s achievements beyond just Women’s Day, Mobikasa managing partner Prateek Sachdev stated “Our female employees play an important part in driving innovation, fostering collaboration, and shaping our organizational culture. This event is a token of our gratitude for their invaluable contributions.”
To ensure inclusivity, Mobikasa encouraged all its female employees to reserve their preferred time slots. This proactive approach aimed to accommodate everyone, ensuring a seamless and enjoyable experience for all participants.
Mobikasa remains steadfast in its commitment to cultivating a workplace where every individual feels valued, respected, and empowered to thrive. This Women’s Day, let us unite in celebrating the achievements of women worldwide and continue our journey towards a more inclusive and equitable future.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
