Music and Youth
MixRadio 6th Music Connects: Shaping the digital future
MUMBAI: India’s music industry will be headed for one address come 4 and 5 November 2014 – The Taj Lands End, Bandra, Mumbai where the 6th edition of MixRadio Music Connects (MRMC) by Music Matters and Radioandmusic.com is to be held.
As with previous editions, the 6th MRMC has attracted the cr?me de la cr?me of the music ecosystem, right from streaming services to music labels to international and independent Indian music talent to mobile operators, live companies and social media agencies. The focus of the two day conclave is to find solutions to increase monetization and build traction for all those involved in the music business, with a special emphasis on the artiste community.
Amongst the highlights of the 6th MRMC – which has “Shaping the Digital Future” as its theme – are keynotes by MixRadio head Jyrki Rosenberg, one on one conversations with Chrysalis Records founder Terry Ellis as well as Live Nation APAC head Alan Ridgeway, a state of the industry overview by Sony Music India president Sridhar Subramanium, and an address by talented well-known film maker and helmer Imtiaz Ali.
All India Bakchod’s standup comic Tanmay Bhatt, world music and YouTube sensation duo Maati Baani and international cross over musicians Tomas Kantelinen and Canadian singer Natalie De Luccio – both of whom are forging a career in mainline Indian Bollywood music – are among those who will be talking about their journeys as artistes. Additionally, SongHubs collaboration between Australian musicians and writers will be revealing what their partnership has meant and share its results.
The representatives of the world’s leading music streaming services – MixRadio Music, Guvera, RDIO, Believe Digital, Samsung, Wynk, Gaana, will be represented on panels which seek to get insights on the current issues and the way forward for them in a world where more and more music is being consumed digitally on every device by the new-age-always-online consumer.
Musicians and artistes will get an understanding of how they can establish themselves in the online and mobile universe by building, maintaining and continually engaging fans through social and digital media initiatives. Offering them advice will be executives from YouTube, Foxy Moron, WatConsult and To11 Media Inc.
Brands are increasingly playing a role in music and senior managers from Unilever, Taj Hotels, Bacardi and MTV will provide a perspective on what they are doing with music and what makes brands want to invest in music initiatives.
Says Rosenberg: “I’m looking forward to being in Mumbai for our 6th year as partners of MixRadio Music Connects. The music industry in India is innovative and thriving and I’m looking forward to plenty of lively debate from all the key players. MixRadio has some exciting product developments which we’ve chosen Music Connects as the place to share with the world next week.”
Adds Branded and Music Matters co-founder & CEO Jasper Donat: “The 6th MixRadio Music Connects is already shaping up to be the best yet but this is only possible with the continued support and dedication MixRadio gives to the music industry in India. The music industry relies on corporate partners for growth and innovation and no other brand on the planet comes near MixRadio (and their former iteration as Nokia Music) for the support they give to the entertainment industry in the world’s second largest country.”
“We are grateful to MixRadio for following through on its association and support with Music Connects which has become the definitive annual thought- leading get-together for the Indian music business,” says Indiantelevision.com’s radioandmusic.com founder Anil Wanvari. “Our effort this year has been to get a greater understanding of the music streaming business story and the opportunities for musicians and artistes in the new digital universe in which they can directly build monetisable connects with their fans in the Indian and global context. Interactions between them and labels, mobile operators, live managers and other players will possibly generate some ideas to better build music’s digital future in India.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
