Media agencies
Mixed Route Juice enters into a joint venture partnership with ThinkROI
Mumbai: Mixed Route Juice, a 360 degree content and social agency known for its innovation and ideation with a creative punch, enters into a joint venture with ThinkROI, one of the fastest growing digital media agency with services panning across branding, performance, SEO & Martech.
Through this strategic partnership, Mixed Route Juice and ThinkROI will synergise with each other’s strength, leveraging capabilities to expand their business, reaching a wider consumer base, and enabling geographical expansion that includes India, US, Singapore & Malaysia.
This partnership will allow Mixed Route Juice & ThinkROI to jointly operate in their sales and marketing activities, executing and designing campaigns to provide full-stack digital and brand services to the clients.
ThinkROI is a data-driven digital media agency, led by Rupinder Singh, Sarada Prasad, and Suraj Talaulikar. With offices in Gurgaon, Mumbai and Mysore, ThinkROI Team has on-boarded key brands like A23, Lotus Herbals, Ajmera Realty, Cricket.com, DivIHN, to name a few, in a short span of time.
In an all-exclusive partnership, the two entities have joined hands and will be pitching together for growth and current businesses.
Mixed Route Juice, aka MRJ, is a content and social agency that believes in innovation and ideation with a creative punch. MRJ believes in creating content that gets a brand buzzing. The boutique agency, which is into its eighth year of operations, has successfully managed numerous brands, namely JW Marriott, THOMSON, DLF, IBIS, Radisson, PNB MetLife, Mother Dairy, and many others.
Talking about this new development, Mixed Route Juice co-founder and creative head Amrita Sharma said “It is a very important strategic partnership for us as this will further strengthen our goal of expanding and growing multifold in both domestic and international markets. We are exhilarated about this joint venture and hope for a mutually beneficial association in the long run.”
ThinkROI founder & chief business officer Rupinder Singh said “We have seen MRJ delivering some stupendous work for their brands in these past years and are delighted to forge this partnership. We believe collaboration is important in today’s time, and with MRJ coming along, will lead us towards innovation, increased success and scalability ”
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
