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Mitron App introduces categories for video content
Indian short-format video app Mitron has become the first in the space to introduce categories. As a result, Mitron is providing a bespoke service that matches categories based on the talent of content creators to specific interests of viewers. On the app users can see content organised in affinity-based categories, enabling them to discover content of their interest with one click. Content creators, based on their skillsets, will be able to create an engaged community of followers. Categories thus enable users to enjoy greater control over the content they view, whilst also providing a fillip to content distribution, by ensuring that the right content is discovered by the right audience. The app downloads have crossed 35 million on the Android play store.
To begin with, user-generated videos have been mapped against 15 categories such as entertainment, food, funny, sports, travel and nature, education, motivation, devotion, dance, lifestyle, music, health and fitness and pets, amongst others. This will offer an experience that is unlike the typical user experience on short video apps, where users do not necessarily discover videos that have a perfect match with their interests and content creators do not always get the exposure they deserve among the audience that appreciate such content. Mitron app will keep adding more categories for skillsets; enabling more Indian talent to find their following. Going forward Mitron plans to build strong and vibrant micro-communities around categories and give each category a life of its own; content creators and distributors finding an audience that is relevant to them and is invested in them.
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“With this launch, there’s finally a home for new local independent voices to build, share and inspire audiences in the farthest corners of the nation. This is going to transform how short video content is organised and discovered. Our aim has been to promote and give our content creators an opportunity to showcase their skills to a Bharat audience that is interested in their content. One click is all that it will take to make the match happen. We will grow every category on Mitron into a community of passionate content creators and their followers. The possibilities here are endless, based on the talent of creators and the interest of users. This will be a game changer in the space,” Mitron TV founder Shivank Agarwal said.
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Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
