Hindi
Miss Lovely set for India, US release
MUMBAI: Ashim Ahluwalia’s Miss Lovely was one of the most critically acclaimed films at the international festivals in 2012. It was premiered at Cannes in Un Certain Regard in 2012 and won best film in the India Gold competition at last year’s Mumbai Film Festival.
But as is the case with most independent films, Miss Lovely too was grappling to find a space in the theatres. However, the film is up for a January release in India through a start-up distributor Easel Films and Eagle Movies.
Easel is the brainchild of distributor executive Abhishek Gautam and filmmakers Bikramjit Gupta, Atanu Mukherjee and Pooja Gupte. “We hope to release across 200-300 screens,” said Abhishek Gautam in a release.
“As a team we want to focus on distributing independent cinema in India,” he added.
Meanwhile, former IFC Films executive Ryan Werner and distribution agency Required Viewing are working on the US release of Miss Lovely, which is scheduled for March 2014. Cinetic Media’s FilmBuff is handling digital distribution for North America.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
