iWorld
Mirzapur season three becomes the most-watched show ever on Prime Video in India
Mumbai: Following the remarkable success of its previous seasons, the much-loved series Mirzapur breaks new ground with its third season as both a local and global success. The raw, gritty and intense crime drama has become the most-watched show on its launch weekend in the history of Prime Video in India. Transcending geographies, the show has also scaled a global milestone as it trended in the ‘top 10’ titles’ list in over 85 countries worldwide on the launch weekend including India, U.S., UK, Canada, Australia, UAE, Singapore and Malaysia among others. Buoyed by the success of season three of Mirzapur, Prime Video is also developing season four of the show.
The third chapter of the fan-favourite franchise has been applauded by viewers in India and beyond for its edgy narration, top-notch cinematography, high-production values and genre-defining performances. The series was streamed by viewers on Prime Video in over 180 countries and across 98 per cent of pin codes in India on its launch weekend.
Reflecting on the milestone, Prime Video head of India originals Nikhil Madhok said, “It’s a hat-trick! The third season of the incredibly popular Mirzapur franchise has become the most-watched show on Prime Video India on its launch weekend, breaking all previous records, including those set by Season 2! This success highlights the strong connection that audiences have with the show’s relatable characters, making it a significant part of popular culture and everyday conversation.”
Madhok added “We are thrilled to share this tremendous achievement with the fans who have made this franchise so iconic and beloved. This success would not have been possible without our steadfast collaboration with Excel Media and Entertainment and the tireless efforts of the cast and crew. Seeing the massive fanbase grow is humbling and exciting, and here at Prime Video we are committed to continuing to push the boundaries of storytelling.”
Excel Media and Entertainment producer Ritesh Sidhwani added, “I am thrilled by the overwhelming response from the audiences, who have helped us grow strength to strength with each season. It’s their continued love and support, right from the first season, that has made our show a global sensation. This historic success is a result of the hard work, dedication, and commitment of our entire team, who went to great lengths to bring this season to life on screen. As we draw the curtains on yet another exhilarating season, we remain committed to bringing even more thrilling and engaging content to our loyal audiences.”
Produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik and Manu Rishi Chadha. The ten-episode series is now streaming exclusively on Prime Video in India and across 240 countries and territories worldwide.
e-commerce
ONDC names Vibhor Jain MD and CEO; Rohit Lohia joins as CBO, Manoj Thakur as CTO
Leadership formalised as open commerce network sharpens focus on scale and user value
The Open Network for Digital Commerce has formalised Vibhor Jain as managing director and chief executive officer, cementing a leadership transition at India’s ambitious open commerce platform as it pushes for scale and relevance.
Jain, who had been serving as acting chief executive officer since April last year following the exit of Thampy Koshy, steps into the role with effect from 7th April , according to a report by The Economic Times. He previously served as chief operating officer at the government-backed network, which enables buyers and sellers to transact across applications through an open, interoperable system.
Setting out his strategy, Jain underscored the network’s differentiated architecture. “Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable, things that no single platform has the incentive or the architecture to do,” he said.
He added that the immediate priority is to widen ONDC’s impact across user cohorts often underserved by platform-led commerce. “My priority is to deepen the value ONDC creates for the people it exists to serve: kisaans, karigars, kiranas, gig workers, first-time investors, and daily commuters across India,” he said.
Jain also flagged leadership reinforcement within the organisation, noting that ONDC has “a strong and exciting leadership team in place”, with Rohit Lohia joining as chief business officer and Manoj Thakur as chief technology officer.
With over 18 years of experience spanning entrepreneurship and consulting, Jain brings a track record in technology-led, large-scale transformation programmes and internet businesses. At ONDC, he has been closely involved in shaping strategy and operations as the network seeks to move digital commerce away from platform-centric models towards an open network approach.
Before ONDC, Jain worked with JUMO, where he helped set up the fintech firm’s India operations, and led the India launch of Mobike, handling regulatory, policy and operational aspects of its market entry. Earlier, he co-founded Atlanta Healthcare, an air quality management company, and spent more than a decade in consulting roles at Andersen and EY, advising governments on public policy and technology-driven reforms, including work on the Aadhaar programme and tax systems.
The mandate is clear but the path is complex. As ONDC attempts to rewrite the rules of digital commerce, Jain now carries the burden of turning open architecture into mass adoption, in a market still dominated by platform power.
