News Broadcasting
Mirror Now & govt working together on public issues without yelling, says Faye D’souza
MUMBAI: Mirror Now, one of the newest English channels, has not done any marketing since its launch around six months ago. Covering all Indian cities, Mirror Now claims to have got a good response especially from Bangalore and Chennai.
The channel and the government are working together on public issues. “The central, Maharashtra and Karnataka government are working closely with us on public issues,” says Mirror Now executive editor Faye D’Souza.
“Our strongest markets are — Mumbai, Chennai and Bangalore. And, we have beaten our internal target a lot faster — the target set for a year has already been completed.” “We don’t yell, but ask tough questions politely,” she asserted.
Speaking to Indiantelevision.com, she said, “We are introducing shows and working on new concepts. We are working on morning primetime from 7-10am, early evening prime time 5:30pm onwards. Our disruptive shows will be on our late prime time shows — from 11pm -1am.”
Talking about content, D’Souza added, “Stories are coming from across India. We get 25-30 calls/hour during our prime time shows.” To a question she said, “Despite being a small team of 25, our content speaks louder than marketing, the ratio being 95:5.”
About measuring success, the executive editor says, “I look at two yardsticks, first one is numbers from the BARC India point of view, and secondly what type of response you are getting from the social media.”
On the marketing front, she said: “We didn’t launch it on a large platform, having marketing campaign across the country even as, being a Times group channel, everything was available to us.”
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News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
