Documentary
Miditech goes global for NGC
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MUMBAI: Production house Miditech is getting more ambitious in its vision to rise to the top. It will make three documentaries for National Geographic. What is unique however is that unlike their previous show Leopards Of Bollywood the three upcoming projects will be shot across the globe. |
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Speaking to Indiantekevision.com, Miditech CEO Nikhil Alva said, “This is a part of the documentary production fund programme that National Geographic has with the Singapore Economic Development Board (EDB). The aim is to fund documentary filmmakers from across the Asian region. 330 entries were received. Out of this 28 were short listed. 12 ideas were then chosen.”  “We were the only company that is doing more than one film. We will be shooting the films in US, Australia, South Africa. Another film will be shot in China. With this we are looking to take the next leap in terms of production values and scale. This competition is in its third year. The first year we had done Operation Hot Pursuit,” he added. |
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Alva added that what gave Miditech the edge over the competition was the fact that their international ideas were unique. “In our presentation we also lucidly explained how the programmes would appeal to National Geographic’s global audience. “These shows will have an Indian element but the bulk of the work will be done outside. They will air on the channel across the world next year. So while we are an Indian company we want to send out the message that we are equally capable of making high quality products for the global market.” Alva said that one programme for National Geographic Witchcraft has just been completed. This will air in the December-January period. The other companies that have been selected by National Geographic and the EDB include APV Media (Singapore), India’s Asoka Raina Productions and Southern Star Entertainment (Singapore). The closing date for the contest was 30 August 2004. 16 Asian countries had sent in entries. The chosen entries will have a potential viewership of 220 million homes.
NGC Intl executive VP production Bryan Smith, said, “This is the third year that National Geographic Channels International is working with local producers. The quality of entries has improved over the years. We are very pleased with the high standard of these documentary proposals received for the third season. “We will continue to groom and raise the bar of the Asian filmmaking community to produce exceptional documentary programs for the global audience. Great stories told by Asian documentary producers will present new angles to our understanding of the world. “ Similar to the first two seasons, a National Geographic documentary workshop will be organised for the winners to learn first-hand experience and insights about the makings of National Geographic programmes. |
MUMBAI: Faster than a speeding bullet and slicker than a pit stop Superman just joined Formula E. In a thrilling fusion of comic book cool and racetrack grit, Lola Cars has joined forces with Warner Bros. Discovery in a strategic partnership that brings superheroes to the circuit. And they’re not easing into it, a Superman-themed race car will blaze onto the track for the Berlin E-Prix this weekend.
The Lola Yamaha ABT Formula E team’s T001 car, driven by Zane Maloney and Lucas di Grassi, will sport an electrifying blue, red and yellow livery, complete with the iconic Superman shield. Even the drivers will suit up literally in race gear inspired by Clark Kent’s legendary alter ego.
Timed with the 11 July theatrical release of DC Studios’ Superman, the stunt marks the start of a long-term collaboration between Lola and Warner Bros. Discovery, who will co-create content around Lola’s motorsport ventures and bring sponsor stories to life across platforms.
But this isn’t just about eye-catching liveries. The partnership also includes integrated sponsorship opportunities, with WBD joining hands to help monetise and maximise exposure through enhanced media packages.
“This is more than a one-off activation,” said Lola Cars chief commercial officer Keith Smout. “It’s a new model for sports-marketing synergy where the track meets the theatre, and content fuels the connection.”
WBD, GVP global sales Patrick Maitrot added, “By pairing the power of Superman with the speed of Formula E, we’re engaging fans in a whole new way using our unrivalled IP and Lola’s racing prowess to tell stories that leap off the screen and onto the track.”
The Superman livery will light up both rounds of the Berlin E-Prix at Tempelhof Airport. For Formula E fans, it’s a visual treat; for Superman fans, a fast-track teaser; and for both brands, a bold play in content-fuelled fandom.
Superman, directed by James Gunn and produced by Peter Safran, is DC Studios’ first feature film and will hit cinemas in the UK and Ireland on 11 July 2025. Meanwhile, Formula E action continues to stream across TNT Sports, Eurosport, discovery+ and HBO Max, with WBD holding exclusive coverage rights across Europe.
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