GECs
Microsoft to Skype in China later this month
NEW DELHI: Microsoft, which had officially acquired Skype in 2011, is taking over Skype’s operations in China from 24 November.
Skype China is still being run by TOM Online – part of Tom Group – a mobile internet company in the country. Skype describes TOM as a majority joint venture partner that helps to provide access to Skype for Chinese customers, “using a modified version that follows Chinese regulations, called TOM-Skype.”
TOM-Skype’s website says that TOM will be handing over Skype to Microsoft on November 24.
In the announcement, it was also revealed that Skype has currently surpassed 100 million users in China.
When Skype turned 10 earlier this year, it announced that the service has helped connect more than 300 million people around the world, letting them talk for more than 1.4 trillion minutes (2.6 million years of conversations). It is not clear if the 300 million figure refers to registered users, but China’s users stand at one-third of the number of people Skype has ever connected.
There is growing usage of messaging apps in China including WeChat, China Telecom’s Yixin and Alibaba’s Laiwang.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
