News Broadcasting
Microsoft, Club Internet team up for GenX digital TV
MUMBAI: Club Internet and Microsoft Corp. have come together for an exclusive digital television service, which will be launched later this month. This new triple-play offering will be the first in France to be based on the Microsoft TV software platform.
Club Internet is a provider of internet services in France and will now lead the delivery of next-generation digital television services.
Part of the Deutsche Telekom Group, Club Internet, which created TV on the web in 2002, will be the first of the Group and among the first in the world to launch a triple-play offering that will be powered by the Microsoft TV Edition software platform and will revolutionise the way people watch TV.
Club Internet’s triple-play service will provide a complete digital television service together with voice and data services that soon will be supported by a set-top box with integrated hard disk from Linksys. The offering is high-definition (HD)-ready and digital terrestrial television (DTT)-ready and will include a vast range of on-demand programming, broadcast channels and advanced digital video recording (DVR) functionality, enabling consumers to control when and how they watch live and recorded TV.
The Microsoft TV-based solution can be tailored to suit the viewers’ preferences, turning television into a more personalised entertainment experience for each individual.
This new Internet Protocol television (IPTV) solution is designed to be intuitive and flexible, offering a simple and user-friendly interface.
Some of the other benefits of the service include:
Changing channels is instantaneous compared with one to two seconds for other digital TV and IPTV solutions.The picture-in-picture feature enables viewers to follow two programs simultaneously.The digital recorder will provide 50 hours of recording time and will be integrated into HD- and DTT-ready set-top boxes.
The TV and video-on-demand (VOD) content is wide-ranging and proprietary to Club Internet: 1,000 VOD and subscription VOD programs and 150 TV programs will be available for the back-to-school season.
In addition to these, Club Internet’s triple-play offering uses a simple and intuitive guide for programming up to two weeks ahead, and the entire library of content can be searched by program or even actor name while viewers continue to watch a current program.
“We are delighted with our alliance with Microsoft TV. Equipped with 1,000 VOD and SVOD programs and 150 TV programs, Club Internet television service will provide the consumer with real added value thanks to its user-friendly interface. With this new generation of digital television, Club Internet is revolutionizing IPTV and inventing television on demand,” said Club Internet/T-Online France president Marie-Christine Levet.
“Working together, Microsoft and Club Internet are helping to create a revolution in TV entertainment for consumers across France. Club Internet can combine its experience in pioneering innovative Internet services with the power of next-generation IPTV technologies to deliver unique TV and communications services that are truly integrated,” said Microsoft TV general manager marketing Christine Heckart.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
