News Broadcasting
Microsoft, Cablelabs sign deal to market digital-cable- ready PC
MUMBAI: Software giant Microsoft and Cable Television Laboratories (Cablelabs) in the US, have announced that they have reached an agreement that will allow Microsoft and PC manufacturers to bring to market digital-cable-ready Windows Media Center-based PCs in the holiday 2006 time frame.
The deal will turn the PC into an HD-capable cable box, distributing content to the PC screen, the TV and to other screens throughout the home. The new digital-cable-ready PC is aimed at eliminating the need for any other set-top device. Digital cable signals will go directly into the PC, which, in turn, will disseminate entertainment to any device hooked up to the home network including Microsofts Xbox 360 game console.
Microsoft corporate VP Windows eHome Division, Joe Belfiore says, This agreement is an important milestone for our customers who want access to high-definition digital cable content on their PCs and a major step toward enabling a solution for the delivery of that content
Cablelabs president and CEO ,Richard R. Green says, The cable industry is very interested in having the PC serve as another means to allow consumers to enjoy cable programming. By working with Microsoft and the IT industry, we have come up with a solution to enable consumers to enjoy the wide range of entertainment options they want.
These Media Center PCs, capable of supporting a CableCard5 module, will allow consumers to enjoy one-way cable programming, including premium high-definition cable content, on their personal computer and throughout the home on compliant network-connected devices, such as Xbox 3605, while protecting cable operators’ investments in high-value content in a digital environment.
Microsoft is working closely with Cablelabs to document final approval of Windows Media digital rights management (DRM) as a content protection technology for OpenCable5 products that receive one-way cable content under the terms of this agreement.
The agreement is the culmination of more than two years of extensive evaluation and technical reviews performed by the two entities under the Cablelabs OpenCable process to develop specifications and test suites for the new solution.
Cablelabs chairman, Glenn Britt says, This agreement carefully balances the need to preserve the flexibility of the personal computer for consumers with the need for cable operators to be confident that the hardware and software shipped with compliant Media Center PCs will function like a CableCard-enabled digital television.
The specified OpenCable architecture allows for multiple DRM systems to be used in the device and ensures content providers of protected delivery of content to the PC. Microsoft Windows Media digital rights management is the first major DRM system to complete the due diligence necessary for approval by CableLabs.
The OpenCable project will continue to play an important role as the new agreement moves forward, allowing the cable industry to work closely with the consumer electronics and IT industries to innovate rapidly on the new specifications developed by Microsoft and CableLabs.
Founded in 1988 by members of the cable television industry, Cablelabs is a non-profit research and development consortium that is dedicated to pursuing new cable telecommunications technologies and to helping its cable operator members integrate those advancements into their business objectives. Cable operators from around the world are members.Cablelabs will also host interoperability events to enable vendors working on products based on these specifications to test products in CableLabs facilities and conduct more formalized certification testing.
Media Center PCs deliver advanced computing and easy-to-use integrated digital entertainment experiences. To date, Microsoft has sold more than 4 million Windows XP Media Center Edition licenses, and more than 130 PC manufacturers are offering Media Center PCs around the world. The cable industry supports more than 370 models of digital televisions manufactured by 22 companies that display one-way cable content via CableCards.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
