News Broadcasting
Microsoft, Cablelabs sign deal to market digital-cable- ready PC
MUMBAI: Software giant Microsoft and Cable Television Laboratories (Cablelabs) in the US, have announced that they have reached an agreement that will allow Microsoft and PC manufacturers to bring to market digital-cable-ready Windows Media Center-based PCs in the holiday 2006 time frame.
The deal will turn the PC into an HD-capable cable box, distributing content to the PC screen, the TV and to other screens throughout the home. The new digital-cable-ready PC is aimed at eliminating the need for any other set-top device. Digital cable signals will go directly into the PC, which, in turn, will disseminate entertainment to any device hooked up to the home network including Microsofts Xbox 360 game console.
Microsoft corporate VP Windows eHome Division, Joe Belfiore says, This agreement is an important milestone for our customers who want access to high-definition digital cable content on their PCs and a major step toward enabling a solution for the delivery of that content
Cablelabs president and CEO ,Richard R. Green says, The cable industry is very interested in having the PC serve as another means to allow consumers to enjoy cable programming. By working with Microsoft and the IT industry, we have come up with a solution to enable consumers to enjoy the wide range of entertainment options they want.
These Media Center PCs, capable of supporting a CableCard5 module, will allow consumers to enjoy one-way cable programming, including premium high-definition cable content, on their personal computer and throughout the home on compliant network-connected devices, such as Xbox 3605, while protecting cable operators’ investments in high-value content in a digital environment.
Microsoft is working closely with Cablelabs to document final approval of Windows Media digital rights management (DRM) as a content protection technology for OpenCable5 products that receive one-way cable content under the terms of this agreement.
The agreement is the culmination of more than two years of extensive evaluation and technical reviews performed by the two entities under the Cablelabs OpenCable process to develop specifications and test suites for the new solution.
Cablelabs chairman, Glenn Britt says, This agreement carefully balances the need to preserve the flexibility of the personal computer for consumers with the need for cable operators to be confident that the hardware and software shipped with compliant Media Center PCs will function like a CableCard-enabled digital television.
The specified OpenCable architecture allows for multiple DRM systems to be used in the device and ensures content providers of protected delivery of content to the PC. Microsoft Windows Media digital rights management is the first major DRM system to complete the due diligence necessary for approval by CableLabs.
The OpenCable project will continue to play an important role as the new agreement moves forward, allowing the cable industry to work closely with the consumer electronics and IT industries to innovate rapidly on the new specifications developed by Microsoft and CableLabs.
Founded in 1988 by members of the cable television industry, Cablelabs is a non-profit research and development consortium that is dedicated to pursuing new cable telecommunications technologies and to helping its cable operator members integrate those advancements into their business objectives. Cable operators from around the world are members.Cablelabs will also host interoperability events to enable vendors working on products based on these specifications to test products in CableLabs facilities and conduct more formalized certification testing.
Media Center PCs deliver advanced computing and easy-to-use integrated digital entertainment experiences. To date, Microsoft has sold more than 4 million Windows XP Media Center Edition licenses, and more than 130 PC manufacturers are offering Media Center PCs around the world. The cable industry supports more than 370 models of digital televisions manufactured by 22 companies that display one-way cable content via CableCards.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
