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MIB wants MSOs-b’casters to sign DAS agreements within 15 days
NEW DELHI: A meeting of Telecom Regulatory Authority of India (Trai) officials with aggregators including multi system operators has been convened in the coming week to sort out problems being faced by MSOs and local cable operators relating to agreements and billing of digital access system (DAS) .
This decision was taken in a meeting of the Task Force of Phase II of DAS.convened by the information & broadcasting ministry, which said that the agreements must be signed within the next 15 days.
Failure to sign agreements by broadcasters and MSOs has in turn led to problems of LCOs billing consumers.
Several channel aggregators who are not licensed are also said to be creating problems with regard to signing agreements. On the other hand aggregators have complained to the Trai that MSOs are using strong arm tactics. (DAS Phase II: Indiacast-Hathway- GTPL slugfest on DAS deals)
Signing of agreements between the broadcasters and MSOs is a pre-requisite under the TRAI’s achieving various benchmarks for a smooth switch over to DAS under the Interconnection (Digital Addressable Cable TV Systems) Regulations 2012.
Some nodal officers also allege that there is no uniformity in the installation charges levied by MSOs or LCOs. However, ministry officials said this problem had to be addressed at the state government level.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
