I&B Ministry
MIB says fewer TV channels violating ad, prog norms
NEW DELHI: Indian channels seem to be finally toeing the line. The number of TV channels violating codes has been on a decline over the years. As many as 54 private television channels have violated the programme and advertising codes since 2014, though the number has been dipping, the Lok Sabha (Lower House of Parliament) was informed.
17 channels each violated the code in 2014 and 2015, while 16 channels in 2016, Minister for Information and Broadcasting Smriti Irani said in a written reply on Thursday to question from a fellow parliamentarian.
However, there was a sharp dip in 2017 with only four channels found to have violated the code. No violations have been reported yet this year.
The minister said that all the programmes and advertisements telecast on private satellite TV channels were required to adhere to the Programme and Advertising Codes prescribed under the Cable Television Networks (Regulation) Act, 1995, and Cable Television Network Rules, 1994.
The minister added that the regulations do not provide for pre-censorship of any programme or advertisement telecast on the channels. However, all programmes and advertisements were required to be in conformity with the relevant codes, which contain a whole range of parameters to regulate programmes and advertisements on TV channels.
Irani said that action is taken against TV channels as per uplinking and downlinking guidelines whenever any violation of the codes is established.
Also Read :
Govt warned 55 violators of programme & ad codes in 3 yrs, says Rathore
Prog & Advt Code violation: 30 channels faced action in 2015 & 2016
No proposal to ban junk food ads on TV: Smriti Irani
MIB recants, says only explicit condom ads banned during the day
I&B Ministry
Digital radio, D2M tech set to reshape broadcasting and public messaging
Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem
NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.
According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.
D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.
At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.
Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.
The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.
In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.
Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.
