iWorld
MensXP challenges the yardsticks of ‘manliness’ with new web series
MUMBAI: MensXP is shaking up the digital world with its new male-targeted web series The Toughest Men in India. The eight-part web series, in association with Jamun, walks netizens through the life of eight unsung heroes, who have made innumerable sacrifices, showed unwavering determination and still work in daily conditions where a safe return to the comforts of home is not guaranteed. The first episode of the series was launched on 25 January; the remaining seven will be releasing every Thursday on the MensXP Blog and its Facebook page.
The series is MensXP’s second web show after Dilliwood.
The stories revolve around men who reassert that manliness is more about the bravado than vacant displays. From a war photographer to a firefighter, from Maut Ka Kuan riders to Bollywood stuntmen, from Para-Olympians to mountain guides – these are men who struggle, fight, win but most importantly, inspire us each and every day.
Gender-based humanitarian arguments take up a sizeable chunk of conversations driven on internet forums. While many talk about feminism and the resultant impact of the same on the opposite gender, gender-based conservatives have adopted a new narrative to adopt and misconstrue gender definitions. One of them is the establishment of an urban Pseudo-Alpha male, who is defined more through how crass and reckless his demeanour is than the how he is capable of an influx of positive change through his determination.
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iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
