Media agencies
MediaCom to look after Zound Industries’ integrated media mandate in India
Mumbai: GroupM’s MediaCom has won the integrated media mandate for Zound Industries International AB’s media operations in India. The account will be handled out of the agency’s Mumbai office.
Founded in 2008, Zound Industries designs and develops speakers and headphones under the brand names adidas, Marshall, and Urbanears. With a strong focus on innovative technology and user-centred design, Zound has launched a wide range of iconic, award-winning products. The brand currently has around 270 employees, with offices in Stockholm, New York, London, Paris, Shenzhen, and Hong Kong.
Zound Industries has come into an agreement with MediaCom recently this year, assigning them to be responsible for the media strategy, planning, buying and implementation in the India market. Using its core expertise and global network, MediaCom will aim to maximise Zound’s marketing efforts, catering to the brands’ target audiences.
Commenting on the partnership, MediaCom South Asia CEO Navin Khemka said, “Zound Industries International AB has been doing some great work since their inception which makes this an interesting mandate. MediaCom understands the dynamics of cult niche brands like Marshall and Urbanears. Over the next few years, MediaCom will help Zound Industries build on its ambitious growth plans. This is going to be an exciting growth journey and we look forward to it.”
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
