News Broadcasting
Media monitoring portal launched
A portal that hosts media monitoring reports on the Net and supplements them with data analysis options to generate information online has just been launched.
Launched on 13 April, perfectmonitoring.com claims that nearly two years of research has gone into the site and it is utilizing its media experience and expertise in information technology to develop customer specific reports that provide comprehensive media monitoring solutions from anywhere in the world and at any time.
Promoted by Perfect Monitoring Services, the portal offers products specific to the advertising fraternity aimed at providing real time access to telecast data, dynamically organise them by shuffling parameters to compile reports, a company release says. A host of reports exclusive to brand genre, brand, contest, channel, supers and tag-ons are available for television channels to access.
Giving the example of film and music promotions on television channels, Perfect says it has devised products like My Movie Report, My Song Report, Trailor Report and Contest Report.
Among the advantages Pefect claims to offer include:
*Hosting telecast data on the Net and enabling online purchasing of reports.
*Offering category specific reports with the option to change parameters and generate perceptive information using constantly updated data.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
