News Broadcasting
Media & entertainment sector struggles with vice-like grip of layoffs
Mumbai: Two months into 2024, and the bloodletting in the corporate world continues. A large media and entertainment conglomerate – which failed in its strategic partnership – is believed to be lopping off more than 10 per cent of its work orce in India and overseas. It has already laid off around five to six per cent and more job losses are around the corner.
Another large broadcaster – which is a leader in its genre – has issued pink slips to again about 10 per cent of its staff.
An international news broadcaster that had a run-in with the Indian government has bid ta-ta to the heads of its distribution and ad sales team. Indian news channels too have stricken off the names on their attendance rosters, as they struggle to gain profitability.
“More companies are likely to follow suit as advertisers realign their spends around live sport – especially cricket, both women’s and men’s,” says a media observer. “But all the major players in live sport seem to be finding it tough with advertisers squeezing them for extra inventory, resulting in yields per spot becoming much lower than last year.”
With poaching becoming rampant between broadcasters, more often than not, departees are not being replaced, leaving positions vacant, asking those who stay to double up their jobs for those being asked to go.
The national elections seem to be the only other saving grace for the limping media and entertainment sector – especially news channels.” It is going to be a bonanza,” said a news channel CEO. “But what about after elections, it’s back to the slowdown again?” he questions.
Production houses too have seen the writing on the wall, and have trimmed their rosters. Pointed out a media analyst: “TV and OTT shows budgets have shrunk and those that don’t work are not getting renewals for another season or are being put to the sword. Production houses work with a lot of freelancers – on creative, production, etc – who are hired for projects. Only core creative and production teams are retained. However, some of them have taken proactive steps and have laid off even the core teams and are focusing on show development.”
What’s also dragging down the media and entertainment sector, is the impact that the US writers and actors strike has had on India’s earlier buzzing with activity VFX and animation space. The six month halt has sent the Indian animation and VFX sector into a tumble with projects being delayed and work slowing down. Most studios – in India and overseas – have streamlined their operations, laying off close to 15,000 professionals over the past few months.
“Jobs are tough to come by,” said the CEO of an international job-reliant studio. “We hope to see some green shoots later this year and more work come our way. Until then, it is belt-tightening time.”
Observers say the sector has not seen the last of the headcount cutting. More bloodshed is on the way.
On the other hand, the layoffs are spurring professionals to start up new ventures – either individually or by roping in like-minded talent to do so. Yes, venture capitalists and private equity firms are not freely disbursing investments to all and sundry in the start up but those that are getting financing are putting their heads to the plough to make their initiatives successful.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
