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M&E cos plead government for rationality in taxation

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MUMBAI: The Media and Entertainment (M&E) sector is one of the most highly taxed sectors in India. The rollout of the proposed GST (Goods and Service Tax) is expected to be a major game changer as it will simplify the tax regime by combining a multitude of national, state and local taxes. However, whether it will ease the M&E sector’s tax burden or not, remains to be seen.

 

A detailed panel discussion on the same was held in FICCI Frames moderated by KPMG executive director Himanshu Parekh with Viacom 18 CFO Narayan Prabhat Ranjan, Disney UTV CFO Sujit Vaidya, Tata Sky CFO G Sambasivan and Hathway Datacom deputy CFO Vineet Garg on the panel.

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The financial officers put up the issue of multiple taxation policy in India and inconsistency of the government, which makes scenario less business friendly. Other major issues bothering industry is lack of clarification and the biggest sufferer of that is consumer. Speaking on what the government should do, Ranjan said, “Whenever an amalgamation takes place and there is a loss, the carry forward of losses is allowed and that is something that the government should address with immediate effect. Moreover the issue of service tax VAT and excise duties should also be paid attention at. Why should one product be taxed numerous occasions with various nomenclatures?”

 

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Echoing Ranjan’s point of view, Vaidya added, “In other countries, if a consumer pays 100, 50 is devoted to the content. Whereas in India, due to the multiple taxation system, only 30 per cent is devoted to content. Service tax has been another pain point and entertainment tax, which varies from state to state and ranged anywhere between 10 to 40 per cent approximately is something government should look after.”

 

The government in numerous occasions came on record and accepted the irregularities when it comes to taxation and GST has been portrayed as a solution. But again GST is also in experimentation stage and concrete figures are yet to be displayed in public forum. Sambasivan asserted, “Things which we expected to change did not change and there is no reason to be buoyed by GST. There is no clarity on whether entertainment tax will be subsumed or not. There is a cap of 16 – 27 per cent between which the tax will fluctuate and hence no matter how much ever we plead for a rational uniform policy, nothing of that sort comes out. Now we get 30 when someone spends 100 and if this phenomenon keeps sustaining then share holders will stop putting money as all expect high return.”

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“With digitization phase III and IV to follow, the opportunity of growth increases but at the same time there is a huge requirement of a consistent regulatory body, which has the intention to make scenarios business friendly. All the time we are suppose to devote on improvising and innovating our business model we are devoting on managing tax complacencies. AOP is an unnecessary hassle and hugely unwanted, my request to the government is to come to a consensus and make rational policy which is a win win for both the parties” concluded Garg.

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Event Coverage

Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026

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MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.

Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.

A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.

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                                              Glimpses of Anime India Mumbai edition

Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.

Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”

“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.

The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.

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Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.

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