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McLaren races into the past as Iron Mountain fuels digital revival
MUMBAI: When it comes to history, McLaren’s not just leaving skid marks, it’s digitising them. The racing powerhouse has teamed up with global information management leader Iron Mountain to put its legendary past in pole position for a digital-age revival.
Through this partnership, Iron Mountain will help McLaren Racing reimagine its vast archives transforming decades of blueprints, films, and photographs into dynamic, intelligent content. Think of it as a pit stop for history, where dusty reels and fading sketches are tuned up with AI precision and set to race into the cloud.
The collaboration marks a major lap in McLaren’s digital heritage transformation journey. Iron Mountain’s AI-enabled platform will help unlock hidden value in the team’s storied legacy, turning nostalgia into an interactive experience for fans and partners across the globe. From the roar of Ayrton Senna’s engines to the craftsmanship behind every chassis, McLaren’s most iconic moments are set to be revived, reimagined, and relived.
McLaren Racing, co-chief commercial officer Nick Martin said, “Our fans are at the centre of what we do, and we are passionate about sharing our storied past with them. With the integration of Iron Mountain, we will be able to bring to life more of the team’s rich history for our fans and partners as we look to shine a light on the McLaren Racing brand.”
Beyond storytelling, the partnership also brings efficiency to the garage. Iron Mountain will support McLaren in securely managing and recycling end-of-life IT assets, a move that reinforces the team’s commitment to innovation and sustainability both on and off the track.
Starting from the 2025 United States Grand Prix, Iron Mountain’s branding will appear on both McLaren Formula 1 race cars, along with several other touchpoints throughout the 2025 season and beyond.
Iron Mountain executive vice president & chief commercial officer Greg McIntosh added, “We are proud to partner with the McLaren Formula 1 Team, which embodies the spirit of innovation and high performance at Iron Mountain. Our AI-enabled digital platform will help to fuel new opportunities for success and transform McLaren Racing’s iconic heritage media protecting these timeless assets for future generations.”
By preserving its past while powering towards the future, McLaren proves that even in Formula 1, heritage doesn’t slow you down, it gives you more traction.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
