Hindi
Maya Academy associates with The Amazing Spiderman
MUMBAI: Maya Academy of Advanced Cinematics (MAAC), the animation and VFX training academy, has associated with the upcoming Hollywood release The Amazing Spiderman.
A co-branded TV campaign has been launched across national channels which blends the brand and film seamlessly in a creative that links the fantastic visual effects of the film providing an inspirational creative platform for all aspiring students who wish to pursue animation and VFX as a career.
Since the film showcases high-end VFX and stunning animation, the alliance is a step towards providing an inspirational platform for their aspiring students in India.
Said MAAC Sr. VP and Marketing Head,Bhavika A. Chouhan, “This alliance, for us, is a step towards creating an innovation for MAAC – by aligning with an entertainment platform, thereby reaching out to our core target – aspiring students in India who wish to look at animation and VFX as a serious career. With this alignment, MAAC looks at a bigger picture for its students by motivating them to have higher aspirations in this field and forge ahead with great confidence in their skills. It reflects the technological expertise that MAAC imparts to its aspiring students, showcasing potential and growth that one looks out for in his career choice.”
Blue Bang Media & Entertainment is the agency behind this alliance.
Said Sharda Ratnam, vp- Branded Content, Blue Bang Media & Entertainment, “ By aligning with a film such as The Amazing Spiderman, MAAC positions itself as a leader in the Animation & VFX industry. The creative was developed by seamlessly integrating those jaw-dropping, spectacular shots from the film which showcase the stunning visual effects & Spidey’s world. The key idea was to create an inspirational promo that would prove to be a creative springboard for the MAAC students. Since the core philosophy of MAAC is providing the best training in this field, we have amplified this in the creative by linking it to one of the most anticipated & relatable characters in film history, Spiderman which has a deep connect with most youth.”
Hindi
ZEE5, Applause announce new film Everybody Loves Sohrab Handa
Rajat Kapoor’s dark comedy thriller to stream on ZEE5 from April 10
MUMBAI: ZEE5 and Applause Entertainment have announced their next direct-to-digital collaboration, Everybody Loves Sohrab Handa, a darkly comic whodunnit set to stream from April 10.
Produced in association with Mithya Talkies and written and directed by Rajat Kapoor, the film marks the latest addition to a growing slate of genre-diverse titles from the two partners. Their previous collaborations include dramas, psychological thrillers and dark comedies, with this outing leaning into a layered murder mystery.
The film features an ensemble cast including Vinay Pathak, Ranvir Shorey, Waluscha De Sousa and Saurabh Shukla, among others. The narrative promises a mix of satire, strained relationships and hidden tensions, inviting viewers to look beyond the crime to the dynamics that lead up to it.
ZEE5 business head hindi and chief channel officer Andtv Kaveri Das said, “Our collaboration with Applause Entertainment has been instrumental in building a strong slate with titles such as Bloody Brothers, Mithya and Jab Khuli Kitaab. Everybody Loves Sohrab Handa is a natural progression, aligning with our focus on genre-led content that resonates with audiences.”
Applause Entertainment business head movies Sunil Chainani said, “This collaboration with ZEE5 continues to stand out for its diversity of genres and narrative styles. Everybody Loves Sohrab Handa adds a sharp, darkly comic whodunnit to that mix, driven by Rajat Kapoor’s distinct voice.”
Sharing his creative approach, Rajat Kapoor said he was drawn to the emotional layers behind the genre. “I was interested not just in the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who appear close, yet carry unspoken tensions that eventually surface.”
The partnership between ZEE5 and Applause continues to build on a shared focus on distinctive storytelling, with each project exploring a different tone and genre.
With its mix of humour, tension and ensemble storytelling, the film aims to offer more than just a mystery. It promises a closer look at the secrets people keep, and the consequences when they finally come to light.
