GECs
Max Stardust Awards on 18 February
Mumbai: ‘Stardust’ magazine along with Sony’s Hindi movie channel MAX will host the ‘Max Stardust Awards’ on 18 February at the Bandra Kurla Complex.
The ‘MAX Stardust Awards’ are said to be aimed at ‘generation next’ wave of actors. The awards will promote and encourage new talent. An official release categorically states that over-exposed and established stars do not qualify for nomination in the ‘MAX Stardust Awards’.
Only young talent and films that have made an impact in 2006 have been nominated for the ‘ MAX Stardust Awards’. The idea is to showcase and recognize the fresh, new faces who will emerge as the superstars of tomorrow.
MAX Business Head Sneha Rajani said, “MAX has always brought its viewers some of the most glamorous, high-energy entertainment events from the world of Movies. The high voltage MAX Stardust Awards which showcases the best of Bollywood is part of this tradition and has always been appreciated and loved by our viewers in the past. This year too we plan to bring to our viewers a truly spectacular experience.”
The function will be compact, exclusive and totally television-oriented with limited seating capacity.
MAX will telecast the Kenstar MAX Stardust Awards on Saturday, 3 March at 9.00 pm.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
