Movie Channels
Max lines up monsoon fare called ‘5 Baje 5 Superstar’
MUMBAI: This monsoon Max has lined up a set of five blockbusters through a festival called ‘5 Baje 5 Superstar’. Starting Monday, 11 July to 22 July , this film festival will showcase 10 memorable movies of superstars – Amitabh Bachchan, Shah Rukh Khan, Aamir Khan, Salman Khan and Hrithik Roshan.
Max executive vice president and business head Albert Almeida said, “In our quest to offer our viewers, after the super hit ‘Madhuri Dixit Festival’, we are now showcasing some of the major hits of the biggest stars through ‘5 Baje 5 Superstar’. Supported by another explosive and innovative marketing campaign, this festival is geared up to give our viewers a truly Deewane Bana De experience.”
‘5 Baje 5 Superstar’ will showcase blockbusters like Kaho Na Pyaar Hai, Kuch Kuch Hota Hai, Tere Naam, Koyla, Kohram, Raja Hindustani, Agneepath, Karan Arjun, Aap Mujhe Achche Lagne Lage and Chori Chori Chupke Chupke.
‘5 Baje 5 Superstar’ will receive on-air and off-air marketing support, which includes the unique human banners. Five promoters dressed exactly like the five superstars will be human banners as they stand rock steady in one position at a stretch. These human banners will be seen at the media agencies, malls and multiplexes.
Also there will be a van activity that will cover over 36 cities all over India. These Max-branded vans will travel across cities visiting various societies and colonies encouraging people to participate in a “Lucky Draw” that will be conducted at a pre-decided location. The winners will be given exclusively designed Max rain jackets and Max mobile covers.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
