Movie Channels
Max lines up monsoon fare called ‘5 Baje 5 Superstar’
MUMBAI: This monsoon Max has lined up a set of five blockbusters through a festival called ‘5 Baje 5 Superstar’. Starting Monday, 11 July to 22 July , this film festival will showcase 10 memorable movies of superstars – Amitabh Bachchan, Shah Rukh Khan, Aamir Khan, Salman Khan and Hrithik Roshan.
Max executive vice president and business head Albert Almeida said, “In our quest to offer our viewers, after the super hit ‘Madhuri Dixit Festival’, we are now showcasing some of the major hits of the biggest stars through ‘5 Baje 5 Superstar’. Supported by another explosive and innovative marketing campaign, this festival is geared up to give our viewers a truly Deewane Bana De experience.”
‘5 Baje 5 Superstar’ will showcase blockbusters like Kaho Na Pyaar Hai, Kuch Kuch Hota Hai, Tere Naam, Koyla, Kohram, Raja Hindustani, Agneepath, Karan Arjun, Aap Mujhe Achche Lagne Lage and Chori Chori Chupke Chupke.
‘5 Baje 5 Superstar’ will receive on-air and off-air marketing support, which includes the unique human banners. Five promoters dressed exactly like the five superstars will be human banners as they stand rock steady in one position at a stretch. These human banners will be seen at the media agencies, malls and multiplexes.
Also there will be a van activity that will cover over 36 cities all over India. These Max-branded vans will travel across cities visiting various societies and colonies encouraging people to participate in a “Lucky Draw” that will be conducted at a pre-decided location. The winners will be given exclusively designed Max rain jackets and Max mobile covers.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
