News Broadcasting
MAX claims to lead the pack in Hindi movie slots
MUMBAI: Sony Entertainment’s MAX is leaving no stone unturned to prove its mettle. Based on the latest TVR ratings , it claims that it has surpassed Zee Cinema, Star Gold and B4U Movies, in the primetime band,for the eighth week running.
According to the ratings received for 9 pm to 12:30 am band for the period – 6 October 2002 to 30 November 2002, MAX continues to be the forerunner among other Hindi movie channels in the Cable and Satellite ( C & S) households across Hindi speaking markets, states a press release.
TVR Ratings MAX Zee Cinema Star Gold B4U
Last 8 weeks 0.64 0.60 0.50 0.11
Last 4 weeks 0.63 0.61 0.56 0.10
Last 1 week 0.85 0.59 0.48 0.14
These ratings hold true for all individuals in the C& S households in Punjab, Haryana , Chandigarh and Himachal Pradeshin the north, Calcutta in the East and the western region. It however does not pertain to the southern region.
“The ratings for these eight weeks have reinforced the fact that MAX has always been committed to providing its viewers with the best in both the mega genres of mass entertainment – movies, and events like the best of Cricket,”MAX executive vice president and business head Rajat Jain is quoted as saying in the release.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
